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Country Report

Baby food in

Baby Food in Romania

23 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher disposable incomes drive sales

The most important driver for the performance of baby food in 2018 was the higher than average incomes that were seen after three years of continuous strong growth of the economy and the intervention of the government to increase the wages of public employees. Consequently, demand for dried and prepared baby food increased as replacements for home-prepared baby food, while milk formula benefited from excellent distribution across all channels as well as a trend to use growing-up milk formula according to age instead of going directly on to fresh cow’s milk.

Baby food influenced by decreasing birth rate

The birth rate continued to be low in Romania, and decreased in 2018 when compared to 2017. In addition, according to the National Institute of Statistics, in 2016, Romania had the highest mortality rate in the EU of 7.

Breastfeeding is strongly promoted

Breastfeeding saw an increased number of supporters in 2018 among paediatricians and family doctors, who strongly recommended it as suitable for healthy feeding of babies. They recommended milk formula as complementary to basic breastfeeding for babies under one year and for which the hand-out is in force.

COMPETITIVE LANDSCAPE

Nestlé Romania SRL leads sales

Nestlé Romania SRL retained its leadership of baby food in 2018, with its brand Nan also ranking first. Its strong position is the result of it leading all baby food types in the category.

International players dominate

International companies and their brands dominated the competitive landscape of baby food in 2018. Nestlé and second-ranked Nutricia Early Life Nutrition controlled baby food, leaving limited space for other companies to employ successful strategies to threaten their positions.

Advertising is partially restricted in Romania

The advertising of standard and follow-on milk formula was banned in 2018 in Romania. On the other hand, there were no restrictions on the advertising of growing-up milk formula, dried baby food, prepared baby food and other baby food.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Romania?
What are the major brands in Romania?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Romania - Category analysis

HEADLINES

PROSPECTS

Higher disposable incomes drive sales

Baby food influenced by decreasing birth rate

Breastfeeding is strongly promoted

COMPETITIVE LANDSCAPE

Nestlé Romania SRL leads sales

International players dominate

Advertising is partially restricted in Romania

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2013-2018
Table 2 Sales of Baby Food by Category: Value 2013-2018
Table 3 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 4 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baby Food: % Value 2014-2018
Table 6 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 7 Distribution of Baby Food by Format: % Value 2013-2018
Table 8 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Manufacturers pay increased attention to foodservice
Ready meals records the strongest growth
Baked goods remain the most popular

Consumer Foodservice

Consumer foodservice tracks the performance of the economy
Fragmentation remains high in consumer foodservice
Rural tourism drives demand for healthy food

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Baby Food in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Higher disposable incomes drive sales

Baby food influenced by decreasing birth rate

Breastfeeding is strongly promoted

COMPETITIVE LANDSCAPE

Nestlé Romania SRL leads sales

International players dominate

Advertising is partially restricted in Romania

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baby Food in Romania - Category analysis

HEADLINES

PROSPECTS

Higher disposable incomes drive sales

Baby food influenced by decreasing birth rate

Breastfeeding is strongly promoted

COMPETITIVE LANDSCAPE

Nestlé Romania SRL leads sales

International players dominate

Advertising is partially restricted in Romania

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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