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Country Report

Baby food in

Baby Food in Romania

31 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The dynamics of baby food in 2017 were the result of the improvement of incomes, a result of steps made by the government to increase the minimum wage in the economy and the wages of public employees. Higher incomes have led to growing demand for baby food, especially in the case of dried baby food and prepared baby food, which represent a swap from home-prepared food for babies to packaged baby food. Meanwhile, the largest category, milk formula, has continued to benefit from gratuities in the case of babies under one year old and in need of additional feeding or even breastfeeding replacement, which continues to affect its growth rates. The gratuity is a financial help for families with lower incomes while higher-income families generally go over the bureaucracy of the public health system and prefer retail. It can be said that the increased incomes have also supported the retail sale of milk formula.

COMPETITIVE LANDSCAPE

Accounting for a 49% retail value share, Nestlé Romania SRL is the leading player in baby food in 2017. Its brand, Nan, also ranks first with a 30% retail value share in the same year. The top position of the company in 2017 is the result of its dominance of milk formula and dried baby food which it leads with 50% and 52% retail value shares, respectively. Its early entry into baby food in Romania and extended distribution across modern retailers and pharmacies, as well as the medical recommendation, have contributed to the company’s performance.

PROSPECTS

The forecast period performance of baby food is expected to be the result of further economic growth and the recovery of available incomes. Higher-income families in large cities will be the main purchasers of baby food from retail instead of using the cheaper gratuities selected through public tenders. Changes in lifestyle mean shorter time for the preparation of baby food and the need for convenience among high-income families which is expected to support the growth of dried baby food, prepared baby food and other baby food. Lower-income families will continue to keep attention on milk formula gratuities but also on home-made food.

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Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Romania?
What are the major brands in Romania?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Romania

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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