The performance of baby food over the forecast period, in both volume and value terms, will be based on the strict specificity of the category – baby food cannot always be easily replaced with alternatives. The products will continue to be imported in their majority, so price evolution will be determined mainly by foreign inflation and the exchange rate of the RON to the EUR.
Over the forecast period, developments will be driven by retail trends and medical advice given to families. The growth of modern retailing will benefit sales of prepared baby food and other baby food, for example, because of the increasing demand for convenience and out-of-home activities, alongside the strong availability of such products across modern retail.
Baby food in Romania is mostly imported, thus the big global names lead the category, with Nan from Nestlé Romania SRL and Aptamil from Danone Productie si Distributie de Produse Alimentare (PDPA) SRL holding around a quarter of all brand shares each, with Nestlé’s Nan inching ahead of the two. Nestlé is expected to maintain its lead over the forecast period, holding even stronger shares in company terms.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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