Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Baby food in

Baby Food in Romania

Oct 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Milk formula continues to grow following short-term lockdown stockpiling

Baby food growth is largely driven by the sales of powder milk formula, due to the increasing attention paid by parents to the wellbeing of their babies. Liquid milk formula is not yet significant in Romania.

Constraints to milk formula sales continues despite COVID-19 broadcast disrupting breastfeeding public health message

Constraints to milk formula remain negative due to the impact of the public health programme which offers free milk formula for babies under one-year-old when there is need to supplement breastfeeding. Under this programme, the milk formula can only be purchased from pharmacies upon prescription from the family doctor.

Nestlé remains top player through innovative pouch design

Nestlé Romania is expected to retain its strong lead in baby food in 2020. The company benefits from its early entry and distribution across modern grocery retailing and pharmacies, with a special focus on hypermarkets and supermarkets.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Romania?
What are the major brands in Romania?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Baby Food in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Milk formula continues to grow following short-term lockdown stockpiling

Constraints to milk formula sales continues despite COVID-19 broadcast disrupting breastfeeding public health message

Nestlé remains top player through innovative pouch design

RECOVERY AND OPPORTUNITIES

Dynamic growth of special baby milk formula through doctor recommendation

Organic baby food remains the province of smaller players

Ban on advertising milk formula for babies under one year creates marketing boom for growing-up milk formula

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Rise in retail sales of packaged food helps to offset fall in sales to foodservice due to COVID-19 in 2020
Continued strong fragmentation of foodservice in Romania with few large players
Strong growth for prepared salads prior to COVID-19 as home working has the potential to impact sales to foodservice over the longer term

Consumer Foodservice

Closure of consumer foodservice outlets due to COVID-19 hits sales in 2020 as operators face challenges to recovery
Independent players dominate in terms of outlets while international chains lead value sales
Third party ordering and delivery services likely to remain a focus into the longer term

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Milk formula continues to grow following short-term lockdown stockpiling

Constraints to milk formula sales continues despite COVID-19 broadcast disrupting breastfeeding public health message

Nestlé remains top player through innovative pouch design

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Baby Food in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Milk formula continues to grow following short-term lockdown stockpiling

Constraints to milk formula sales continues despite COVID-19 broadcast disrupting breastfeeding public health message

Nestlé remains top player through innovative pouch design

RECOVERY AND OPPORTUNITIES

Dynamic growth of special baby milk formula through doctor recommendation

Organic baby food remains the province of smaller players

Ban on advertising milk formula for babies under one year creates marketing boom for growing-up milk formula

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports