The forecast period is expected to see baby food register moderate sales growth in both volume and value terms at constant 2022 prices and this is in no small part due to the specificity of baby food in that consumers are often faced with little in the way of choice when it comes to selecting milk formula, for instance. Category sales will continue to be accounted for almost entirely by imports and thus the high inflation that has spread across Europe is set to continue influencing the cost of manufacturing and distributing baby food in key source markets for Romania’s baby food imports.
During the forecast period, the bulk of demand for milk formula is set to continue stemming from the status of these products as a supplement to and/or replacement for breastfeeding. Standard milk formula and follow-on milk formula of the set to remain the largest categories of milk formula due to the need for some lactating mothers to supplement their breastfeeding because of personal stress caused by the economic downturn, high inflation and diminished disposable incomes.
Major multinational players offering international brands are expected to remain a man in sales of baby food during the forecast period, led by Nestlé SA and Groupe Danone with their respective flagship brands Nan and Aptamil. Nestlé is expected to maintain its leading position in the category as it holds huge advantages stemming from its early entry into Romania and the expansion of the distribution of its brands via chemists/pharmacies and supermarkets and hypermarkets.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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