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Country Report

Baby food in

Baby Food in Italy

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Organic and locally sourced products will enjoy increase in demand in 2020

Organic and locally sourced baby food based on seasonal products and traditional recipes (in both prepared and dried formats) will continue to be prominent trends in 2020. Organic baby food is expected to see strong current retail value growth in 2020, as consumers become increasingly aware of a product’s ingredients and where they come from.

Nestlé and Hero Italia will focus on their organic products in 2020, in line with health and wellness trends

Nestlé is expected to continue to focus on the development of it Nestlé Mio brand in 2020, over its other baby food products, along with Nestlé NaturNes Bio. This new brand was launched in October 2019 and is an organic line of baby food products consisting of dried baby food, prepared baby food including vegetable and fruit purees in jars and yoghurt in plastic containers and pouches.

Plasmon will engage in marketing and new technology in 2020 to gain a competitive edge and highlight its sustainable approach

Heinz Italia’s Plasmon will remain the leading brand in baby food in Italy in 2020. Some of its products, such as sweet biscuits, are also consumed by adults.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Italy?
What are the major brands in Italy?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Organic and locally sourced products will enjoy increase in demand in 2020

Nestlé and Hero Italia will focus on their organic products in 2020, in line with health and wellness trends

Plasmon will engage in marketing and new technology in 2020 to gain a competitive edge and highlight its sustainable approach

RECOVERY AND OPPORTUNITIES

Players will try to establish relationships with parents into the forecast period to overcome shrinking sales

Shelf space for baby food expected to continue to decrease into the forecast period, while e-commerce retail volume sales will increase

Private label players will look to better quality-price ratios to gain ground

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales to foodservice remain under pressure as government financial stimuli fail to boost distributors or domestic tourism sufficiently, while the volume and value of orders fall as the customer base shrinks
Multichannel strategies set to become the new “normal” as COVID-19 threatens sales to foodservice in the short to medium term
Ethnic and international cuisine trends offer suppliers an area of potential growth in a tough and shrinking foodservice landscape

Consumer Foodservice

Consumer foodservice set to see slow recovery as consumers remain reluctant to eat out due to lingering threat of COVID-19 and further restrictions on foodservice establishments
Menus are expected to feature more health and wellness and vegetarian/vegan options as foodservice operators try to tap into the healthy eating trend and add value to their offer
Food delivery makes strong gains as consumers seek safer and more convenient foodservice options

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Organic and locally sourced products will enjoy increase in demand in 2020

Nestlé and Hero Italia will focus on their organic products in 2020, in line with health and wellness trends

Plasmon will engage in marketing and new technology in 2020 to gain a competitive edge and highlight its sustainable approach

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baby Food in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Organic and locally sourced products will enjoy increase in demand in 2020

Nestlé and Hero Italia will focus on their organic products in 2020, in line with health and wellness trends

Plasmon will engage in marketing and new technology in 2020 to gain a competitive edge and highlight its sustainable approach

RECOVERY AND OPPORTUNITIES

Players will try to establish relationships with parents into the forecast period to overcome shrinking sales

Shelf space for baby food expected to continue to decrease into the forecast period, while e-commerce retail volume sales will increase

Private label players will look to better quality-price ratios to gain ground

CATEGORY DATA

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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