Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Baby food in

Baby Food in Italy

39 pages, Aug 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

According to ISTAT (the Italian National Statistical Institute), Italy has one of the lowest birth rates in Europe. There has also been a decline in the number of children per woman, while the age of the mother at first child birth is increasing. One of the main reasons behind the low birth rate in Italy is the longstanding economic crisis, which has led Italians to wait before having a child. In addition, family policies, in both economic and organisational terms, such as tax and economic benefits, nurseries, help for education, transportation and children’s meals, could be more beneficial in helping to increase the birth rate.

COMPETITIVE LANDSCAPE

Heinz Italia and Mellin remained the main players in baby food in 2017, with retail value shares of 39% and 34%, respectively. The companies benefit from large product portfolios as well as distribution throughout Italy. In addition, significant investments in research and product development and innovation further contribute to the large shares of these players.

PROSPECTS

Given that baby food will likely continue to be negatively affected by low birth rates to a significant extent, the category is expected to record a negative retail value CAGR of 2% at constant 2017 prices over the forecast period to reach EUR659 million in 2022.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Italy?
What are the major brands in Italy?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Baby Food in Italy - Company Profiles

Coop Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Nestlé Italiana SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Granarolo SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Coop Italia scarl: Key Facts
Summary 2 Coop Italia scarl: Operational Indicators
Summary 3 Coop Italia scarl: Private Label Portfolio
Summary 4 Coop Italia scarl: Competitive Position 2017
Summary 5 Granarolo SpA: Key Facts
Summary 6 Granarolo SpA: Operational Indicators
Summary 7 Granarolo SpA: Competitive Position 2017
Summary 8 Nestlé Italiana SpA: Key Facts
Summary 9 Nestlé Italiana SpA: Operational Indicators
Summary 10 Nestlé Italiana SpA: Competitive Position 2017

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

As Italy leaves deflation, promotional activity continues to hinder margins

Healthy products preferred

Private label becomes Retailer’s Mark

Discounters continue to gain share

Consumption rates expected to remain low in the future

KEY TRENDS AND DEVELOPMENTS

Large grocery retailers increase focus on fresh products

Outlook

“Healthy” does not mean “tasty”

Outlook

Locally sourced or locally manufactured? Preventing distortions is critical

Outlook

Is reducing consumption of meat all about ethics?

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby Food in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Baby Food in Italy - Company Profiles

Coop Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Nestlé Italiana SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Granarolo SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

As Italy leaves deflation, promotional activity continues to hinder margins

Healthy products preferred

Private label becomes Retailer’s Mark

Discounters continue to gain share

Consumption rates expected to remain low in the future

KEY TRENDS AND DEVELOPMENTS

Large grocery retailers increase focus on fresh products

“Healthy” does not mean “tasty”

Locally sourced or locally manufactured? Preventing distortions is critical

Is reducing consumption of meat all about ethics?

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports