Prices in baby food have increased quickly in Italy. With prices still rising in 2023, many families are likely to buy economy or mid-priced products, rather than premium ones.
Over the forecast period, consumption is expected to decline in all categories of milk formula. Low birth rates and the mass campaign to encourage breastfeeding by governmental and non-governmental institutions will have a major adverse impact on sales.
In the short to medium term, healthy food is predicted to drive sales of baby food, with more innovation in snacks. A focus is likely to be organic or alternative proteins to meat, such as legumes.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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