Despite the general downward trend in retail volume and value (constant 2022 prices) sales, in line with stagnating birth and marriage rates, there remains significant investment in baby food as manufacturers try to push innovation. Quality, convenience and naturalness will be the assets companies will have to leverage to retain consumers.
Organic and locally sourced baby food based on seasonal products and traditional recipes (in both prepared and dried formats) are set to remain prominent trends, as consumers become increasingly aware of a product’s ingredients and source. However, organic is likely to remain a niche due to the complex process of producing organic baby food, from both sourcing and legislation angles.
A new website has been created for Plasmon, where users can, among other features, personally verify the provenance and origin of all the products used in the processing of its products. Kraft Heinz signed a memorandum of understanding with the Ministry of Agricultural Policies for Plasmon in 2019.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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