Emphasising domestic origin and using local ingredients will continue to be a successful strategy for baby food manufacturers in Finland with brands using the Key Flag to promote national origin. There are already a number of brands with strong heritage including Piltti baby food, which is manufactured in Finland, and celebrated its 70th anniversary in 2022.
Over the forecast period, the ongoing decline of baby food retail volume will continue. However, the return of the premiumisation trend, which benefitted sales in the review period, is set to drive value growth over the forecast period.
Sustainability, reducing waste and improving environmental footprint are challenges being tackled by baby food manufacturers. Hipp baby food jars now claim to be climate positive, whilst the Piltti factory in Turku has a zero environmental footprint with no waste and uses 100% renewable energy.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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