The forecast period is expected to see health and wellness claims play an even more central role in baby food in Denmark. Health and wellness is of particular importance to baby food generally as parents are usually very alert to the nutritional needs of the children and this is reflected in their baby food choices, which tend to be heavily informed by the desire to offer the cleanest, most natural and most nutritious products possible.
During the forecast period, follow-on milk formula and growing-up milk formula are set to remain very small categories of milk formula in Denmark, especially in comparison with standard milk formula. In addition, each of these categories is expected to underperform standard milk formula.
The greater focus on sustainability issues and the shift towards more ethical consumerism is expected to be one of the most important trends across numerous consumer goods industries and categories of packaged food in Denmark during the forecast period. In baby food, the leading brand in other baby food, Semper, was a pioneer in removing palm oil from its products and all of the brand’s baby food, including its milk formula and supplement mixes, are completely free of palm oil, a move which was taken in response to consumer concerns over the sustainability issues surrounding the sourcing of palm oil.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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