Baby food is not expected to see growth in retail volume terms over the forecast period, while current value growth is expected to remain marginal. The birth rate in France is expected to remain stagnant, resulting in lower numbers of babies.
In order to entice consumers, manufacturers of baby food have been focusing on new and unusual flavours in prepared baby food. Babybio launched a fruit and flowers range with flavours ranging from bergamot to elderflower and lavender, all of which are relatively unusual in baby food.
Plant-based dairy options for children will remain niche in France over the forecast period, but as the milk alternative industry continues to grow, products for babies and children will also emerge, with oat and coconut flavours likely to be the most popular. For example, Modilac introduced non-dairy milk formula for infants aged 12 months and over, made with rice protein.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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