Baby food saw a relatively turbulent year during the COVID-19 pandemic, with on-the-go baby food products particularly affected. Additionally, increasing time spent at home has led to home cooking for babies becoming more popular.
The trend for organic products in baby food and milk formula is continuing, with the organic product industry being the only one to show positive growth. Innovations and new products tend to be organic as a baseline, with many manufacturers only introducing innovations in organic products.
Baby food in France is set to remain a fairly consolidated competitive landscape in 2021, led respectively by Blédina SA (globally owned by Groupe Danone) and Nestlé France SA. These players benefit from their established consumer trust and strong production capacity, covering all major areas of the category.
Baby food is not expected to see growth in retail volume terms over the forecast period, while current value growth is expected to remain marginal. The birth rate in France continues to stagnate, resulting in lower numbers of babies to be fed regardless of how their parents chose to feed them.
Baby food products are Increasingly purchased online or through the Drive channel ‘click and collect.’ Since these products tend to be bought in bulk, online channels were very useful during the lockdown periods.
Plant-based dairy options for children will remain niche in France over the forecast period, but as the milk alternative industry continues to grow, products for babies and children will also emerge, with oat and coconut flavours likely to be the most popular. Naturnes also offers vegan prepared foods for babies, made with non-dairy ingredients.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Baby Food research and analysis database.
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