Competitive Landscape
Osem Maintains Lead in Highly Concentrated Baby Food Landscape
Baby food in Israel is set to remain highly concentrated in 2026, with three companies—Osem Food Industries Ltd, Promedico Ltd, and Teva Pharmaceutical Industries Ltd—expected to control the overwhelming majority of value. Osem is anticipated to hold a 43% share, followed by Promedico at an expected 30% and Teva at a projected 17%.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Israel?
- Which are the leading brands in Baby Food in Israel?
- How are products distributed in Baby Food in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Israel - Category analysis
Key Data Insights
Baby Food Summary
Materna Gold Pro and Similac Gold Plus Drive Demand for Advanced Nutrition
Science-Led Innovation to Drive Premium Growth in Baby Food
Osem Maintains Lead in Highly Concentrated Baby Food Landscape
Health and Beauty Specialists Lead, with Discounters Growing and E-Commerce Secondary
Dairy Products and Alternatives in Israel - Industry Overview
2026 Developments
Key Data Insights
Pricing and Product Innovation Drive Strong Value Growth across Categories
Tnuva Expands High-Protein Yoghurt Appeal Amid Retailer Pricing Conflict
Manufacturers to Prioritise Differentiation as Price Sensitivity Continues to Rise
Product Innovation to Target Health, Wellness and Accessible Value
Tnuva Leverages Broad Portfolio and Innovation to Reinforce Lead
Discounters Strengthen Value Leadership as Price Focus Intensifies
Country Reports Disclaimer
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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