Milk formula is expected to continue growing at a moderate rate throughout the forecast period, led by growth in standard milk formula and follow-on milk formula. Growing-up milk formula, on the other hand, is expected to continue its decline, albeit at a slower pace as locals continue to give follow-on milk formula to their children over one year old.
Competition in baby food market is consolidated in Israel, especially regarding milk formula. There are three main brands – Materna (Osem Food Industries Ltd), Similac (Promedico Ltd), and Nutricia Nutrilon (Aptamil globally, from Teva Pharmaceutical Industries Ltd in Israel).
On the other hand, increased competition is expected in prepared baby food, which will stimulate the subcategory. This will also be supported by the post-pandemic landscape, with a return to busy lifestyles and on-the-go conveniences.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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