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Country Report

Baby food in

Baby Food in Ireland

21 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sustainable growth in value and volume terms

Baby food continues to experience growth in value and volume terms, with growth expected to continue into the forecast period. Parents are trading up and seeking baby food that has a higher nutritional content.

Prepared baby food sees growing demand

Prepared baby food is the most dynamic category. Its growth comes from continues quality improvements and an alignment with current health and wellness trends.

Convenience is paramount for many Irish parents

Ireland has one of the lowest breastfeeding rates in the world. Rates are increasing steadily but breastfeeding incidence declines steeply in the early weeks after birth.

COMPETITIVE LANDSCAPE

Healthier lifestyle products drive growth

Baby food remains relatively fragmented although Nutricia leads with almost half of overall value share. Kelkin ranks second with only a fraction of the leader’s share but is experiencing continuous growth due to its successful Hipp brand, particularly its organic range.

Nutricia remains leader

Nutricia remains the leading player in baby food. The company holds a dominant share in both dried baby food and milk formula.

Private label baby food cannot gain trust of Irish parents

Private label penetration is very low within baby food in Ireland. While there was been a shift in the perception of the quality of private label in packaged food overall during the economic downturn, particularly those products available from discounters, this has not translated into baby food.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Ireland?
What are the major brands in Ireland?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Ireland - Category analysis

HEADLINES

PROSPECTS

Sustainable growth in value and volume terms

Prepared baby food sees growing demand

Convenience is paramount for many Irish parents

COMPETITIVE LANDSCAPE

Healthier lifestyle products drive growth

Nutricia remains leader

Private label baby food cannot gain trust of Irish parents

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2013-2018
Table 2 Sales of Baby Food by Category: Value 2013-2018
Table 3 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 4 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baby Food: % Value 2014-2018
Table 6 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 7 Distribution of Baby Food by Format: % Value 2013-2018
Table 8 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Packaged food performs strongly despite challenges

Growth driven by innovation in health and wellness

Competitive landscape is fragmented with key domestic and international players

Online retailing and discounters continue to take value share

Packaged food expected to record modest growth

FOODSERVICE

Sales to Foodservice

Packaged food sales to foodservice outlets continue to grow
Other milk alternatives remain in high demand
Shelf stable ready meals records the steepest decline

Consumer Foodservice

Consumer foodservice continues to enjoy strong value growth
Strong interplay between retail and foodservice channels
Strong link to the UK could lead to lower growth due to Brexit and the devaluation of the pound sterling

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Baby Food in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sustainable growth in value and volume terms

Prepared baby food sees growing demand

Convenience is paramount for many Irish parents

COMPETITIVE LANDSCAPE

Healthier lifestyle products drive growth

Nutricia remains leader

Private label baby food cannot gain trust of Irish parents

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baby Food in Ireland - Category analysis

HEADLINES

PROSPECTS

Sustainable growth in value and volume terms

Prepared baby food sees growing demand

Convenience is paramount for many Irish parents

COMPETITIVE LANDSCAPE

Healthier lifestyle products drive growth

Nutricia remains leader

Private label baby food cannot gain trust of Irish parents

CATEGORY DATA

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Packaged food performs strongly despite challenges

Growth driven by innovation in health and wellness

Competitive landscape is fragmented with key domestic and international players

Online retailing and discounters continue to take value share

Packaged food expected to record modest growth

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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