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Country Report

Baby food in

Baby Food in Ireland

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Low rates of breastfeeding benefit sales of milk formula products

Ireland has one of the lowest breastfeeding rates in Europe, despite having one of the highest birth rates in EU Member States, with 60% of mothers reporting to breastfeed their babies at discharge from hospital, including combination feeding, with just 49% of infants being exclusively breastfed. This data comes from a study by UNICEF, as part of the charity’s programme to promote the benefits of breastfeeding.

Organic ingredients and convenient options drive developments in baby food

There is an increasing focus on organic and healthy ingredients used in baby food in Ireland, which is encouraging players to invest. For example, as seen with the Heavenly organic range (from Heavenly Tasty Organics Ltd) which continues to gain shares since its arrival in the category in 2014.

Leading players see negative press from factory mishaps, whilst smaller domestic players slowly gain shares assisted by foreign investment

Nutricia Ireland Ltd maintains its lead in baby food in 2020, thanks to the success of its top brands, Cow & Gate and Nutricia Aptamil, along with Milupa and Milupa Aptamil. The player has no close competitors and also benefits from the fact it is globally owned by dairy giant Danone Groupe.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Ireland?
What are the major brands in Ireland?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Ireland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Low rates of breastfeeding benefit sales of milk formula products

Organic ingredients and convenient options drive developments in baby food

Leading players see negative press from factory mishaps, whilst smaller domestic players slowly gain shares assisted by foreign investment

RECOVERY AND OPPORTUNITIES

Milk formula to stay robust, with further developments expected over forecast period

Organic and convenience-related trends look set to drive innovations across baby food

Export opportunities for domestic producers thanks to Ireland’s strong dairy industry

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Providers of packaged food to foodservice outlets in Ireland suffer from a loss in contracts and revenues as these outlets were forced to close for several months in 2020
Foodservice providers were forced to adapt their packaged food products to be more compatible with takeaway and home delivery in 2020
Use of temperature screening technology becomes widespread among foodservice providers

Consumer Foodservice

Loss of tourism due to COVID-19 negatively affects sales of food to consumers through foodservice channels in 2020
Quick service restaurants were better prepared to undertake operational challenges required by COVID-19 and the related lockdown measures
Foodservice outlets at retailers also struggle from a loss in sales in 2020, as consumers’ visits have noticeably shortened

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Low rates of breastfeeding benefit sales of milk formula products

Organic ingredients and convenient options drive developments in baby food

Leading players see negative press from factory mishaps, whilst smaller domestic players slowly gain shares assisted by foreign investment

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Baby Food in Ireland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Low rates of breastfeeding benefit sales of milk formula products

Organic ingredients and convenient options drive developments in baby food

Leading players see negative press from factory mishaps, whilst smaller domestic players slowly gain shares assisted by foreign investment

RECOVERY AND OPPORTUNITIES

Milk formula to stay robust, with further developments expected over forecast period

Organic and convenience-related trends look set to drive innovations across baby food

Export opportunities for domestic producers thanks to Ireland’s strong dairy industry

CATEGORY DATA

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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