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Learn more21 pages, Aug 2018
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Baby food continues to experience growth in value and volume terms, with growth expected to continue into the forecast period. Parents are trading up and seeking baby food that has a higher nutritional content.
Prepared baby food is the most dynamic category. Its growth comes from continues quality improvements and an alignment with current health and wellness trends.
Ireland has one of the lowest breastfeeding rates in the world. Rates are increasing steadily but breastfeeding incidence declines steeply in the early weeks after birth.
Baby food remains relatively fragmented although Nutricia leads with almost half of overall value share. Kelkin ranks second with only a fraction of the leader’s share but is experiencing continuous growth due to its successful Hipp brand, particularly its organic range.
Nutricia remains the leading player in baby food. The company holds a dominant share in both dried baby food and milk formula.
Private label penetration is very low within baby food in Ireland. While there was been a shift in the perception of the quality of private label in packaged food overall during the economic downturn, particularly those products available from discounters, this has not translated into baby food.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby food in Ireland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.