Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Baby food in

Baby Food in Ireland

32 pages, Aug 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Birth rates in Ireland remained among the highest in Europe in 2017 which has had a positive impact on the sales of baby food. Consumers are also delaying childbirth with older mothers often being more discerning about the quality of food that they give their children. They also tend to be in a more stable environment and can afford to spend more in return for a higher quality of baby food.

COMPETITIVE LANDSCAPE

Nutricia Ireland Ltd remained the leading player in baby food in 2017 with a retail value share of 45%. The company held a dominant share in both dried baby food and milk formula. Its core brands, Cow & Gate and Aptamil, continued to hold significant value shares as the company has earned the trust and loyalty of Irish parents over the years. The company also continued to innovate with one of its most recent launches being Aptamil Pro Futra baby milk formula, which assists in cognitive development and is positioned as a more premium baby milk formula product.

PROSPECTS

Baby food is anticipated to see a value CAGR of 1% at constant 2017 prices over the forecast period with sales projected to reach EUR97 million in 2022. Birth rates in Ireland are expected to decline in the coming years as people are expected to continue delaying having children and will likely make the financial decision to have smaller families which will have a negative impact on growth.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Ireland?
What are the major brands in Ireland?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Euromonitor International

Euromonitor International

Megatrends

Country Report

Baby Food in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents