During the forecast period, Irish consumers are likely to continue looking for higher-quality baby food, with premium brands and value-added products set to continue driving sales growth. In particular, Irish parents are expected to continue preferring value-added products with additional features, with health and wellness likely to be a major focus.
In addition to the desire to ensure that the nutrition of their babies, infants and young children is optimum, high demand for these products is expected to be based partially on rising consumer awareness of the importance of minimising the environmental impact of consumer choices that continues to spread among the Irish population.
Although Ireland’s official population now tops five million, indicating that the country’s population is growing, closer analysis reveals that the main reason for the country’s expanding population is migration from other European countries, while Ireland’s birth rate remains low by global standards. While migration among young couples is likely to continue being favourable for sales of baby food during the forecast period, it is unlikely to be enough to make a substantial contribution to baby food growth rates, with volume sales likely to remain under pressure due to the diminishing numbers of babies and infants among the Irish population.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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