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Country Report

Baby food in

Baby Food in Ireland

32 pages, Aug 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Birth rates in Ireland remained among the highest in Europe in 2017 which has had a positive impact on the sales of baby food. Consumers are also delaying childbirth with older mothers often being more discerning about the quality of food that they give their children. They also tend to be in a more stable environment and can afford to spend more in return for a higher quality of baby food.

COMPETITIVE LANDSCAPE

Nutricia Ireland Ltd remained the leading player in baby food in 2017 with a retail value share of 45%. The company held a dominant share in both dried baby food and milk formula. Its core brands, Cow & Gate and Aptamil, continued to hold significant value shares as the company has earned the trust and loyalty of Irish parents over the years. The company also continued to innovate with one of its most recent launches being Aptamil Pro Futra baby milk formula, which assists in cognitive development and is positioned as a more premium baby milk formula product.

PROSPECTS

Baby food is anticipated to see a value CAGR of 1% at constant 2017 prices over the forecast period with sales projected to reach EUR97 million in 2022. Birth rates in Ireland are expected to decline in the coming years as people are expected to continue delaying having children and will likely make the financial decision to have smaller families which will have a negative impact on growth.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Ireland?
What are the major brands in Ireland?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Ireland - Company Profiles

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales remain robust despite challenges facing the industry

Health and wellness innovation continues to drive sales growth

Vegan manufacturer The Happy Pear Living Foods is one of the fastest-growing players in Ireland

Discounters and internet retailing continue to increase their presence

Brexit and the Irish border will constitute the biggest challenges in the coming years

KEY TRENDS AND DEVELOPMENTS

Ireland’s economy is booming but Brexit in particular is causing challenges

Outlook

Ireland has never been so health-conscious but continues to have an obesity crisis

Outlook

Provenance being pushed further by Irish retailers despite globalisation trend

Outlook

Evidence of all-natural trend through butter outperforming margarine

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby Food in Ireland

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baby Food in Ireland - Company Profiles

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales remain robust despite challenges facing the industry

Health and wellness innovation continues to drive sales growth

Vegan manufacturer The Happy Pear Living Foods is one of the fastest-growing players in Ireland

Discounters and internet retailing continue to increase their presence

Brexit and the Irish border will constitute the biggest challenges in the coming years

KEY TRENDS AND DEVELOPMENTS

Ireland’s economy is booming but Brexit in particular is causing challenges

Ireland has never been so health-conscious but continues to have an obesity crisis

Provenance being pushed further by Irish retailers despite globalisation trend

Evidence of all-natural trend through butter outperforming margarine

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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