Overall demand for baby food, driven by milk formula, is predicted to continue to decline into the first half of the forecast period, in line with a likely drop or stagnation in the country’s birth rate due to lingering price sensitivity and a growing preference for breastfeeding in the initial months after a baby’s birth. Greater stabilisation, however, is predicted towards the end of the forecast period.
Over the forecast period, demand for prepared baby food and other baby food is anticipated to continue to grow. Health practitioners in the country increasingly encourage parents to feed their child prepared baby food as early as possible, to prepare their child for solid food.
Outside of milk formula, dried baby food is the most popular format, but was already experiencing declining demand prior to the pandemic; the home seclusion trend as a result of the pandemic only exacerbated this trend as consumers took to preparing their own baby food, resulting in a predicted volume decline for 2022. Dried baby food has been losing favour with local consumers due to health concerns; traditionally it was appreciated as an affordable alternative food for babies over nine months due to its much lower price in comparison compared to milk formula, while some parents would add dried baby food to milk formula to satisfy their growing child’s appetite.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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