Most baby food categories are forecast to put in stronger rates of growth over 2022-2027 than over the review period. The slowing of the decline in the birth rate in 2021 and women’s growing focus on career development, especially in the profitable field of IT, are set to have a positive impact on demand.
After the dramatic rise in inflation seen in 2022, unit price rises and value sales increases are expected to slow as the forecast period progresses. Furthermore, with the expansion of modern grocery retailing chains and drugstores, sales of more affordable private labels, such as Lidl Lupilu and Babylove, are expected to continue to grow.
The category’s growing reputation for food safety and the controlled provenance of ingredients will help to drive demand for prepared baby food during the forecast period. Parents are increasingly concerned that the declining nutritional quality of vegetables and fruit on the market due to industrial farming processes can make home-cooked food insufficient for infants’ proper development.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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