Baby food is predicted to record stable retail current value and volume growth over the forecast period, despite a slight decline in the birth rate in Austria. Other baby food is expected to continue to record the most dynamic growth throughout the forecast period, as convenience and snacking are ongoing trends, along with consumers’ busier lives.
Milk formula is set to drive further growth in overall baby food, with positive current value and volume growth rates expected throughout the forecast period. Follow-on milk formula will continue to account for the lion’s share of overall retail value sales of milk formula in the forecast period.
Moving forward, parents are expected to continue to have a strong interest in healthy nutrition for their children. Whether milk formula or prepared baby food, organic baby food is expected to remain popular with consumers, due to the prominent health and wellness trend and the introduction of new products.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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