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Learn moreOct 2020
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Austria went into lockdown in March, with people allowed to leave home only to commute to work, to obtain essential goods, to help others or to exercise and get some fresh air. Although non-essential store closures during lockdown largely did not affect the availability of baby food, this unprecedented state of affairs caused some initial panic buying and stockpiling of essential goods, driving unexpectedly high value sales of baby food in March.
As COVID-19 reinforced the importance of health and wellbeing to consumers, organic baby food is continuing to post strong growth. Organic milk formula will be among the most dynamic products in baby food in 2020, with organic baby food products as a whole enjoying a strong upward demand curve.
COVID-19 has not damaged demand for established, trusted brands and baby food remains consolidated among a small number of international players, including Hipp GmbH & Co Export KG, Milupa GmbH and Nestlé Österreich. Hipp will remain the leading player in baby food in 2020, accounting for a third of overall retail value sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby food in Austria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.