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Country Report

Baby food in

Baby Food in Austria

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

After initial panic buying boost, ongoing growth is expected in 2020 thanks to demand for convenience

Austria went into lockdown in March, with people allowed to leave home only to commute to work, to obtain essential goods, to help others or to exercise and get some fresh air. Although non-essential store closures during lockdown largely did not affect the availability of baby food, this unprecedented state of affairs caused some initial panic buying and stockpiling of essential goods, driving unexpectedly high value sales of baby food in March.

Organic baby food continues to perform well – boosted by Hofer’s new range of organic products

As COVID-19 reinforced the importance of health and wellbeing to consumers, organic baby food is continuing to post strong growth. Organic milk formula will be among the most dynamic products in baby food in 2020, with organic baby food products as a whole enjoying a strong upward demand curve.

International players lead the way with Hipp benefiting from long tradition and trust in uncertain times.

COVID-19 has not damaged demand for established, trusted brands and baby food remains consolidated among a small number of international players, including Hipp GmbH & Co Export KG, Milupa GmbH and Nestlé Österreich. Hipp will remain the leading player in baby food in 2020, accounting for a third of overall retail value sales.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Austria?
What are the major brands in Austria?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

After initial panic buying boost, ongoing growth is expected in 2020 thanks to demand for convenience

Organic baby food continues to perform well – boosted by Hofer’s new range of organic products

International players lead the way with Hipp benefiting from long tradition and trust in uncertain times.

RECOVERY AND OPPORTUNITIES

Breastfeeding rate and products for older children to shape forecast period sales

Opportunities for private label and domestic players to capitalise on higher price-sensitivity in forecast period

Convenience still a sought-after attribute in baby food, as shown by other baby food’s strong growth forecast

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

The lockdown causes sales to decline, while ongoing restrictions reduce foodservice orders
Increase in takeaway and delivery services, as foodservice outlets close during lockdown
Retail sales of packaged food are set to compensate for low foodservice figures

Consumer Foodservice

Closures and ongoing regulations restrict sales for consumer foodservice
The impact of COVID-19 on tourism dampens sales for consumer foodservice
COVID-19 impacts consumer foodservice sales at Christmas, as restrictions remain in place

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

After initial panic buying boost, ongoing growth is expected in 2020 thanks to demand for convenience

Organic baby food continues to perform well – boosted by Hofer’s new range of organic products

International players lead the way with Hipp benefiting from long tradition and trust in uncertain times.

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Baby Food in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

After initial panic buying boost, ongoing growth is expected in 2020 thanks to demand for convenience

Organic baby food continues to perform well – boosted by Hofer’s new range of organic products

International players lead the way with Hipp benefiting from long tradition and trust in uncertain times.

RECOVERY AND OPPORTUNITIES

Breastfeeding rate and products for older children to shape forecast period sales

Opportunities for private label and domestic players to capitalise on higher price-sensitivity in forecast period

Convenience still a sought-after attribute in baby food, as shown by other baby food’s strong growth forecast

CATEGORY DATA

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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