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Country Report

Baby food in

Baby Food in South Korea

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Milk formula sales continue to contract in 2020

While the COVID-19 pandemic is believed to have contributed to a spike in sales of many packaged food items, its impact on milk formula was not enough to move sales growth into positive territory in South Korea. In terms of buying patterns, many South Korean consumers tend to purchase milk formula via the online channel in the form of bulk-buying.

COVID-19 positively impacts the demand for prepared baby meals

The COVID-19 outbreak had a positive impact on prepared baby meals, which falls under prepared baby food in the Euromonitor International data. In South Korea, baby meals tend to be a purée made from a mixture of rice, vegetables or fruits.

E-commerce outperforms offline sales channels

While online purchases were already very strong in baby food before COVID-19 hit the country, the outbreak of the virus has only served to further strengthen the growth of e-commerce, with this channel’s sales actually surpassing the total of all the offline distribution channels for the first time in 2020. The increase in the e-commerce share is, to a great extent, from people who would normally have been shopping in hypermarkets, the main baby food sales channel in the offline space.

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Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in South Korea?
What are the major brands in South Korea?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Milk formula sales continue to contract in 2020

COVID-19 positively impacts the demand for prepared baby meals

E-commerce outperforms offline sales channels

RECOVERY AND OPPORTUNITIES

Domestic brands are threatened by both external and internal factors

Deliveries of premium baby meals to drive continued growth in prepared baby food

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Foodservice players and retailers alike embrace online operations

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Footfall remains down as consumers doubt safety of dining in
Operating restrictions cause sharp decline in sales to foodservice
Pizza popularity allows cheese sales to breathe, while milk demand remains fresh

Consumer Foodservice

Unavoidable losses incurred despite outlets remaining open
School closures strongly dampen foodservice performance in convenience stores
Mobile app proliferation facilitates surge in demand for home delivery

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Milk formula sales continue to contract in 2020

COVID-19 positively impacts the demand for prepared baby meals

E-commerce outperforms offline sales channels

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Baby Food in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Milk formula sales continue to contract in 2020

COVID-19 positively impacts the demand for prepared baby meals

E-commerce outperforms offline sales channels

RECOVERY AND OPPORTUNITIES

Domestic brands are threatened by both external and internal factors

Deliveries of premium baby meals to drive continued growth in prepared baby food

CATEGORY DATA

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Foodservice players and retailers alike embrace online operations

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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