The outlook for baby food is positive, with healthy constant value and volume growth predicted over the forecast period. All the same, as long as the war in Ukraine continues, inflation will continue to a factor, and this will result in trading down behaviours as consumers become more price sensitive.
Milk formula remains the biggest product area in baby food in retail value sales terms in 2022. The relative popularity of milk formula lies in its convenience for mothers.
Competition among leading players will continue to be fierce in response to rising price sensitivity, players will respond by offering promotions in order to support volume sales. Popular brand Nutrino is an innovator and is constantly launching new products and will look to capitalise on its recent organic certification.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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