Baby food, which is heavily dependent on imports, saw a drop in volume terms across much of the review period due to the rationing of currency withdrawals which was imposed in 2019 by the Bank of Central African States (BEAC). This currency rationing continues to severely disrupt foreign trade and coupled with the effects of border closures as a result of the COVID-19 pandemic on imports, there are supply shortages of baby food in 2021.
Local production of infant cereals is on the rise and consumers welcome Cameroonian dried baby food products such as Blesolac Céréales and Tanty Reine (NT Foods Co), with the latter gaining almost three percentage points of value share across the review period. Tanty Reine is readily accepted and this growth in value share is expected to continue across the forecast period.
Dried baby food sees healthy retail value sales growth in 2021 due to its affordability and availability. Dried baby food on average costs XAF1500 per packet.
Standard milk formula and growing-up milk formula is expected to see decreasing constant retail value sales growth across the forecast period; although standard milk formula’s constant CAGR is likely to be higher than that of the review period, whereas growing-up milk formula’s constant CAGR is expected to be lower. Standard milk formula’s slow growth is mainly attributable to the Cameroonian government’s crackdown on the commercialisation of this category.
Local production of baby food is still niche and gathering steam especially in dried baby food with infant cereals such as Blesolac Céréales and Tanty Reine. According to the CEO of Tanty Reine his company is growing at 20% annually.
As mentioned above, baby food in Cameroon is heavily depended on imports; approximately 95% of baby food is imported, and thus the pandemic is anticipated to have a lingering effect on the category due to the disruptions it caused on the supply chain across borders due to lockdowns.
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This report originates from Passport, our Baby Food research and analysis database.
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