Liquid milk formula is predicted to remain a niche category in the upcoming period, with a limited variety of products and brand compared with powdered milk options. Liquid standard milk formula and follow-on milk formula sales are negligible in Uruguay, whereas in growing-up milk formula sales are dominated by the national company Conaprole with its brand Conaprole Primeros Pasos (First Steps).
Multinational companies will continue to lead sales of baby food in the upcoming period. Gramon Bagó de Uruguay SA, Novophar SA and Nestlé del Uruguay SA will continue to capture the majority of retail value sales, although some players are now servicing the state and its several social programs.
E-commerce is set to continue gaining ground over the forecast period although penetration will remain low, as health and beauty specialists continue to dominate sales of baby food. Health and beauty specialists have such a strong lead due to national regulations, which prohibit modern grocery retailers from selling standard and follow-on milk formula.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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