Executive Summary

Aug 2019
PROSPECTS
Home-made preparations preferred over prepared baby food

Prepared baby food registered the steepest retail volume decline in 2019, driven by the limited number of options, with only two brands available in the country (Nestlé abandoned the category in 2017), and a high price per kilo. Parents prefer to prepare home-made food, as this is a less expensive option and most parents regard this as a way to guarantee the quality of the food they feed their baby.

Breastfeeding is established in Uruguay, with low per capita consumption of baby food

Baby food products are already facing difficulties due to the declining birth rates in Uruguay. Moreover, breastfeeding is strongly established in the country, regardless of socioeconomic status.

Baby food negatively impacted by currency devaluations, weak economy and falling birth rates

The birth rate has been declining for the last decade in Uruguay. Although in previous years the rates of child mortality fell, they were relatively stable over the review period, leading to further declines in the total number of babies in the country.

COMPETITIVE LANDSCAPE
Novophar extends lead, due to production difficulties for competing Sancor

Gramon Bagó de Uruguay, an international company, held the leading position in baby food in Uruguay until 2016 with its Sancor brand. The player continued to represent the brand after it was acquired from Mead Johnson Nutrition by Reckitt Benckiser Group in 2017 after difficulties in production in Argentina, from where it was originally imported.

Low levels of innovation linked to limited demand and profits

Low profitability, high prices and low levels of demand deterred companies from investing in innovation and the development of baby food in 2019. One of the main ways to improve values sales is to increase the quality of products, with an increase in unit prices, or by launching new products with a price differential.

Domestic players struggle with investments needed to enter baby food

There are only two domestic companies in baby food in the country, Cooperativa Nacional de Productores de Leche and Varela Radío, which even combined represent a relatively small share. Cooperativa Nacional de Productores de Leche is one of the largest companies in the country, and, although it holds a reasonable share, is not able to surpass the leading companies in baby food.

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Baby Food in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Uruguay?
  • What are the major brands in Uruguay?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baby Food in Uruguay - Category analysis

HEADLINES

PROSPECTS

Home-made preparations preferred over prepared baby food
Breastfeeding is established in Uruguay, with low per capita consumption of baby food
Baby food negatively impacted by currency devaluations, weak economy and falling birth rates

COMPETITIVE LANDSCAPE

Novophar extends lead, due to production difficulties for competing Sancor
Low levels of innovation linked to limited demand and profits
Domestic players struggle with investments needed to enter baby food

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2014-2019
Table 2 Sales of Baby Food by Category: Value 2014-2019
Table 3 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 4 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Baby Food: % Value 2015-2019
Table 6 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 7 Distribution of Baby Food by Format: % Value 2014-2019
Table 8 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 9 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Packaged Food in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumption of packaged food continues to decline
Consumers increasingly looking for healthier products
Cooperativa Nacional de Productores de Leche remains the leader in 2019
Modern grocery retailers gain share in packaged food in 2019
A return to low retail volume growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Significant declines in inbound tourism lead to lower sales to foodservice outlets
Healthier foodservice options becoming increasingly available
Consumers increasingly buying packaged food online
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources