A projected economic recovery is set to invigorate both volume and value growth across the forecast period. The performance of baby food in Nigeria endured setbacks due to the country's struggling economy from 2020 to 2023.
Demand for baby food will also be propelled by the growth of the baby population, which is expected to remain stable despite declining birth rates. The age group of zero to 36 months is projected to expand between 2023 and 2028.
Increasing affordability will further bolster the growth of baby food, particularly within the category of dried baby food (which boasts more substitutes compared to milk formula and thus is less indispensable). Over the review period, the introduction of more affordable brands such as Nutriben and Nutribom (packaged in folding cartons) helped to mitigate the escalation of unit prices, despite the depreciation of the local currency negatively impacting prices.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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