Baby food will register moderate constant value and volume growth over the forecast period. Milk formula will register the highest volume growth, particularly if the economy improves and employment picks up and as a result mother will not breastfeed for as long.
Local brands will gain value share, as imported brands are expected to be more impacted by inflation and currency devaluation. Therefore, recently launched local brands such as Jaden’s, Friska, and Baby Grubz are expected to perform well.
Nestlé will continue to lead in baby food overall in 2022, primarily due the strengths of Cerelac, the most popular brand of dried food, and also due to its strong position in milk formula with Nan and SMA. Nestlé will maintain trust over the forecast period, due to its long-lasting relationship with local consumers in the country, where it is present in many packaged food products.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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