Baby Food in Nigeria

September 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Baby Food industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Baby Food industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baby Food in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baby Food in Nigeria?
  • Which are the leading brands in Baby Food in Nigeria?
  • How are products distributed in Baby Food in Nigeria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Baby Food in Nigeria - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Baby food resumes growth as economy starts to recover from pandemic
Limited new product offering with Peak the only notable new entrant
Growth for local producers as COVID-19 causes supply issues for imported brands

PROSPECTS AND OPPORTUNITIES

Improved prospects as consumer purchasing power is set to grow
Growth set to be further supported by rising child population and ongoing urbanisation
Potential for growing share of local brands as imported products continue facing high import costs

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2016-2021 Table 2 Sales of Baby Food by Category: Value 2016-2021 Table 3 Sales of Baby Food by Category: % Volume Growth 2016-2021 Table 4 Sales of Baby Food by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Baby Food: % Value 2017-2021 Table 6 LBN Brand Shares of Baby Food: % Value 2018-2021 Table 7 Distribution of Baby Food by Format: % Value 2016-2021 Table 8 Forecast Sales of Baby Food by Category: Volume 2021-2026 Table 9 Forecast Sales of Baby Food by Category: Value 2021-2026 Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2021-2026

Dairy Products and Alternatives in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Dairy products and alternatives in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for dairy products and alternatives?

MARKET DATA

Table 12 Sales of Dairy Products and Alternatives by Category: Value 2016-2021 Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021 Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021 Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021 Table 16 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021 Table 17 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026 Table 18 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Baby Food research and analysis database.

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