Baby food is predicted to continue to face challenges in Thailand in the forecast period, not least due to lingering price-sensitivity and a declining birth rate. In February 2021, the government launched “Life Balance Smart Family”, a campaign intended to encourage couples to start a family.
The Milk Code is expected to dampen the demand for milk formula on a long-term basis. Products positioned for new born babies are not permitted to be advertised across media platforms, which could result in the public believing the products suitable for feeding infants.
A range of negative factors is set to influence demand for baby food in the early forecast period, including pressure on purchasing power and the Milk Code policy. In a still tough economic climate, some parents are switching to economy products or preparing their own baby food from scratch.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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