Polish consumers will likely continue to seek out high-quality baby food products, particularly those with extra features such as organic or added vitamins or minerals. This should encourage manufacturers to focus on improving the quality of their ingredients to win over parents.
Over the forecast period, the birth rate in Poland is expected to continue falling with couples concerned about the rising cost of living and inflation as well as having less time to dedicate to starting a family. Nevertheless, with couples having fewer children this might also encourage them to spend more on the babies they do have, thus potentially countering the drop in volume demand with a demand for more expensive products.
Baby food remains a fairly consolidated category in Poland in 2022, led by large multinationals Nutricia Polska Sp zoo (BoboVita, Bebilon) and Nestlé Polska SA (Nan, Gerber), which offer wide, innovative product portfolios, and have well developed distribution networks. Their established presence has therefore fostered consumer trust and loyalty over the years making it hard for smaller players to penetrate the market.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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