The performance of baby food is expected to remain fairly stable in retail volume terms between 2023 and 2008, with the rate of growth increasing slightly as the forecast period progresses, in line with the improving economic situation. However, with the category being heavily dependent upon the birth rate, it is unlikely that it will experience any drastic spikes in demand.
In a market as competitive as baby food, manufacturers will seek to strengthen their respective positions through continued investment in product innovation. With breastfeeding still being seen as a consistent threat to sales of milk formula, more companies are expected to develop products which resemble breastmilk and/or which contain ingredients that are also present in human breastmilk.
With milk formula being characterised by intense competition, new entrants could benefit from eyeing other baby food, which has much potential for growth, given the likely recovery of the domestic economy and a commensurate rise in disposable incomes. In the same way, existing players could also opt to diversify their portfolios by going beyond their current offerings and using other baby food as a new source of expansion.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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