The performance of baby food is expected to remain stable over the forecast period, with moderate growth set to continue being linked to fluctuations in the country’s birth rate. Irrespective of how consumer lifestyles develop over the forecast period, specifically in terms of whether consumers continue to focus their attention and spending on the home environment or whether they return to pre-COVID-19 habits such as spending more time outside of the home, it is unlikely that baby food will experience any drastic spikes in demand or rapid declines in sales as demand in the category tends to be driven primarily by the birth rate and the spending capacity of parents.
With breastfeeding still being seen as a consistent threat to sales in milk formula, more companies are expected to develop milk formula brands which resemble breastmilk and/or which contain ingredients that are also present in human breastmilk. This strategy has already been pursued by some companies such as Mead Johnson, which reformulated its Enfagrow A+ Four in 2017 to contain MFGM (milk fat globule membrane).
At the of the review period, other baby food remained a category in which future new entrants have the potential to explore their development options as there are currently no major brands present in other baby food. Given that concerns over food safety have been heightened since the onset of the COVID-19 pandemic, focusing on food safety and hygiene practices in manufacturing plants is one strategy that offers brands the opportunity to address consumer concerns and drive sales.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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