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Country Report

Baby food in

Baby Food in Ukraine

Sep 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Local players expand into fish- and meat-based prepared baby food

Baby food continued to see strong retail volume and current value growth in 2019. Prepared baby food is the biggest category, in which both domestic and international companies operate.

More entrants and wider availability leads to growth in goat milk-based baby food

In the last five years, strong interest was seen in goat milk-based products in milk formula and other baby food in Ukraine. Nenni (Motsart Import/Groupe Lactalis) was the pioneer in offering goat milk products.

Other baby food product range expands to baby water

Other baby food is a very fragmented category in Ukraine. Baby biscuits and juice used to dominate.

COMPETITIVE LANDSCAPE

HiPP maintains its lead, but domestic companies gain share

HiPP Ukraine remained the leading player in baby food in 2019, with its Hipp and Bebivita brands, although it saw a slight decline in its value share. This was due to the rising share of Ukrainian companies.

Local company performs well due to innovation and rebranding

Khorolsky Zavod Dytyachykh Produktiv Kharchuvannya remained the leading local manufacturer in value terms in 2019. It strengthened its position in 2019, mainly because its prices are much cheaper than those of imported goods, but also because of rebranding, range expansion and innovation.

New product launches and wider distribution expected to boost sales

In 2018, Hipp launched products in the main grocery retailer ATB, which has 1,000 stores in the country. These included milk formula, fruit purée pouches and baby tea.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Ukraine?
What are the major brands in Ukraine?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Ukraine - Category analysis

HEADLINES

PROSPECTS

Local players expand into fish- and meat-based prepared baby food

More entrants and wider availability leads to growth in goat milk-based baby food

Other baby food product range expands to baby water

COMPETITIVE LANDSCAPE

HiPP maintains its lead, but domestic companies gain share

Local company performs well due to innovation and rebranding

New product launches and wider distribution expected to boost sales

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2014-2019
Table 2 Sales of Baby Food by Category: Value 2014-2019
Table 3 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 4 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Baby Food: % Value 2015-2019
Table 6 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 7 Distribution of Baby Food by Format: % Value 2014-2019
Table 8 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 9 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues its recovery after the volume downturn in 2014-2017

Health and wellness, convenience, small pack sizes among the key trends

Domestic players and locally manufactured products account for more than half of sales

Modern retail is the most popular retail channel

Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice

Healthy products among the fastest-growing categories in foodservice
Foodservice supply is not developed
Powder milk struggling in both retail and foodservice

Consumer Foodservice

Number of foodservice outlets increases in 2018
Increasing popularity of street food format in Ukraine
Retail unpackaged ready meals compete with foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Baby Food in Ukraine

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Executive Summary

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PROSPECTS

Local players expand into fish- and meat-based prepared baby food

More entrants and wider availability leads to growth in goat milk-based baby food

Other baby food product range expands to baby water

COMPETITIVE LANDSCAPE

HiPP maintains its lead, but domestic companies gain share

Local company performs well due to innovation and rebranding

New product launches and wider distribution expected to boost sales

Samples

Overview

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Table of Contents

Baby Food in Ukraine - Category analysis

HEADLINES

PROSPECTS

Local players expand into fish- and meat-based prepared baby food

More entrants and wider availability leads to growth in goat milk-based baby food

Other baby food product range expands to baby water

COMPETITIVE LANDSCAPE

HiPP maintains its lead, but domestic companies gain share

Local company performs well due to innovation and rebranding

New product launches and wider distribution expected to boost sales

CATEGORY DATA

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues its recovery after the volume downturn in 2014-2017

Health and wellness, convenience, small pack sizes among the key trends

Domestic players and locally manufactured products account for more than half of sales

Modern retail is the most popular retail channel

Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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