Baby food sales are not expected to see a full recovery to pre-war levels during the forecast period. Declining birth rates combined with the large number of families that fled Ukraine following Russia’s invasion mean that the child population is unlikely to recover in the short to medium term.
With consumers leading increasingly busy lives there is likely to be a growing demand for products that can provide added convenience. This should help drive sales of prepared baby food and other baby food (eg juices, water, snacks), but especially products in convenient packaging such as flexible pouches with convenient caps and tubes that are suitable for on-the-go consumption.
Prepared baby food and milk formula are seen as key components of the shopping baskets of many families with young children in Ukraine and as such demand is less impacted by factors such as the economy. However, the performance of some other baby food products such as snacks and juices are more dependent on economic stability and stable disposable incomes.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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