The retail volume growth prospects for milk formula are expected to continue to be undermined by unfavourable demographic conditions, as the birth rate is predicted to record a steady decline over the forecast period in Germany. In addition, a continued rise in awareness of the health benefits linked to breastfeeding to build a stronger immune system, supported by campaigns from health authorities, is also expected to hamper growth.
The lack of growth opportunities in milk formula may encourage baby food manufacturers to continue focusing on distinct product attributes, notably goat’s milk formula and recipes containing human milk oligosaccharides (HMOs), such as the Bimbosan goat’s milk formula range containing HMOs, launched in 2021. Organic milk formula is also expected to be increasingly offered by major brands, as illustrated by the launch of Aptamil Organic by Milupa in early 2021.
Sustainability is expected to take an increasingly prominent role in baby food manufacturers’ strategies, potentially more so than in most other food categories, due to the strong presence of organic brands, whose positioning is inherently linked to sustainability. The offer of fully recyclable pouches, made prominent in prepared baby food by the Freche Freunde brand from erdbär GmbH using single-material paper composite, is likely to become the industry standard, as it was also adopted in 2020 by the brand Fruchtbar, and in 2021 by Hipp.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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