Baby Food in Algeria

PROSPECTS

Baby food set to continue to perform well thanks to several favourable trends

Baby food in Algeria is expected to continue to perform well over the forecast period, largely thanks to a strong birth rate and ongoing urbanisation. In addition, female participation in the workforce has been growing steadily, with the share of women in the workforce not yet having reached a significant level in Algeria.

Growth expected to slow despite a solid performance

Over the forecast period baby food is expected to post a slower value CAGR at constant 2018 prices when compared to the review period. The main reason for this will be restrictions on imports, on which the category relies heavily.

Powder formula is expected to continue to dominate baby milk

In milk formula, powder formula is expected to continue to dominate sales in Algeria. Indeed, sales of liquid milk formula are likely to remain negligible as a result of lack of demand and very low consumer awareness.

COMPETITIVE LANDSCAPE

Blédina remains the clear category leader

Blédina (GBO Danone) remained the leading player in baby food in 2018. This position can be attributed to its longstanding presence in the category through strong brands such as Nursie, Blédilait and Blédina.

Groupe Lactalis scandal affects the share of Celia Algerie

Celia Algerie lost its second-ranked position in 2018 as it was overtaken by Biomill. The company’s share declined following a scandal involving Groupe Lactalis, its NBO, in France.

Baby food is dominated by imported brands but local players are gaining ground

There are almost no domestic manufacturers of baby food in Algeria. All the significant baby food companies are local subsidiaries of global players.

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