Baby food is expected to see positive retail volume and current value growth in the forecast period. While the birth rate is expected to remain low, population growth is set to resume due to immigration, which is typically a driver of the birth rate and population growth in Canada.
Due to the strong move amongst parents towards purchasing organic products for their babies, a new organic player in baby food, US brand Once Upon a Farm, made a forceful entry in the Canadian market, with a presence in major grocery retailers such as Metro, Loblaws and Sobeys toward the end of the review period. Having made a huge splash in the US, it is now expanding into Canada.
Milk formula brands have traditionally been present in outlets such as BabyCenter Canada that are visible to young parents, particularly mothers, and offer free beginners kits to engage them. During the pandemic, there have been initiatives to reach consumers in a more direct and convenient manner.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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