Australian parents assign significant importance to health claims such as hypoallergenic, organic, containing only natural ingredients and products made from locally-sourced ingredients. Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey reveals that claims such as organic and not containing genetically modified organisms in particular, have become more important for Australians in 2022 compared to 2021.
Daigou sales contribute a significant share of local baby food sales, with tourists or expatriates purchasing milk formula in both Australia and New Zealand, to send to friends and family in China. Daigou offers a key sales channel, allowing brands to rapidly scale up their presence in the Chinese market.
The Australian Competition and Consumer Commission (ACCC) is looking to restrict the advertising of infant and toddler formula to protect rates of breastfeeding in the country for the promotion of public health benefits. The Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (MAIF) agreement will apply until July 2024, to maintain restrictions on the promotion of milk formula as concerns over direct and indirect promotion to consumers grow.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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