Until recently, demand for baby food tended to be limited to relatively affluent consumers living in major urban areas. This was partially due to the distribution of baby food being confined largely to major cities and partially because people living in rural areas of Pakistan were unlikely to have the levels of disposable income required to pay for regular purchases of baby food.
Among the majority of Pakistanis, sustainability concerns are a notably low priority when purchasing baby food, with unit price generally the main concern influencing consumer choice. However, this is slowly changing as income levels rise and consumers have more access to information about sustainability issues via the internet.
Over the forecast period, chemists/pharmacies (categorised under health and beauty specialists) and store specialising in baby goods (categorised under other non-grocery retailers) are set to continue dominating sales baby food. The main advantage of buying baby food from such retail outlets is that parents have access to the expert advice of trained sales staff and this is a crucial factor as many Pakistani parents rely on the advice of such experts due to their limited experience of milk formula and other types of baby food.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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