Baby food is expected to continue to attract new players over the forecast period, such as seen with Korres SA entering baby food with its Korres Bio Milk range and immediately taking small shares. The popularity of the category is partly based on its resilience during the time of the pandemic and is also linked to the growth seen in modern retail such as supermarkets and hypermarkets, alongside e-commerce.
Goat’s milk products will continue to see rising popularity, with both players and consumers alike. This is expected to be particularly notable in baby yoghurt, as this trend has already been seen with previous and recent launches in the Olympos range (from Hellenic Dairies SA).
In line with the ongoing health and wellness trends, organic products are also expected to become more in demand in baby food. Organic produce is seen to contribute more significantly to supporting babies’ immune systems, and parents are increasingly seeking organic baby food from the first stage feeding age.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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