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Country Report

Baby food in

Baby Food in Greece

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

New innovations expected in baby yoghurt in 2020 as parents seek healthier options for their children

New product developments are expected in baby yoghurt in 2020, with this product appealing to health conscious consumers due to its digestive and immune system benefits. According to the Greek Ministry of Health, sugar-free baby yoghurt is recommended for babies six month old and above, with the product highly nutritious and helping with digestive function.

Organic baby food is expected to see an increase in retail volume sales in 2020

Organic baby food is likely to see a boost in popularity in 2020, with new product developments expected. Despite their higher retail prices, organic products appeal to young parents in Greece, especially as their babies get older.

Increasing health consciousness will drive new developments in healthy living products in 2020

Baby food companies will look to innovate in 2020 in order to appeal to increasingly health conscious consumers. For example, Jotis has launched a new Farin lacte for babies six months and up, using wheat flour, wholemeal oats and milk.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Greece?
What are the major brands in Greece?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

New innovations expected in baby yoghurt in 2020 as parents seek healthier options for their children

Organic baby food is expected to see an increase in retail volume sales in 2020

Increasing health consciousness will drive new developments in healthy living products in 2020

RECOVERY AND OPPORTUNITIES

Falling birth rate will continue to negatively affect all baby food products into the forecast period

Breastfeeding recommended by health specialists, hampering growth in milk formula

Goat milk may see a boost in popularity into the forecast period due to health living trends

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales of packaged food to foodservice outlets negatively affected by COVID-19
Sales of dairy products to foodservice outlets negatively impacted by the pandemic in 2020
Stockpiling affects foodservice outlets negatively as consumers finish stockpiled goods first

Consumer Foodservice

Government supports foodservice outlets by decreasing VAT in 2020
Third party food apps and in-house delivery services assist foodservice outlets in their survival during COVID-19
Decline in tourism affects consumer foodservice negatively in 2020

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

New innovations expected in baby yoghurt in 2020 as parents seek healthier options for their children

Organic baby food is expected to see an increase in retail volume sales in 2020

Increasing health consciousness will drive new developments in healthy living products in 2020

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Baby Food in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

New innovations expected in baby yoghurt in 2020 as parents seek healthier options for their children

Organic baby food is expected to see an increase in retail volume sales in 2020

Increasing health consciousness will drive new developments in healthy living products in 2020

RECOVERY AND OPPORTUNITIES

Falling birth rate will continue to negatively affect all baby food products into the forecast period

Breastfeeding recommended by health specialists, hampering growth in milk formula

Goat milk may see a boost in popularity into the forecast period due to health living trends

CATEGORY DATA

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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