Baby Food in Greece

September 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Baby Food industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Baby Food industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baby Food in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baby Food in Greece?
  • Which are the leading brands in Baby Food in Greece?
  • How are products distributed in Baby Food in Greece?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Baby Food in Greece - Category analysis

KEY DATA FINDINGS

Low birth rates and high price points challenge sales of baby food
Players launch health and wellness products as Nestlé Gerber enters the landscape
Launches in prepared baby food focus on added vitamins, protein and calcium
Organic and hypoallergenic options continue to rise over the forecast period 
Goat's milk is set to be an ongoing and rising trend, thanks to multiple health benefits
E-commerce gains ground as consumers appreciate branded options and convenience
Table 1 Sales of Baby Food by Category: Volume 2018-2023
Table 2 Sales of Baby Food by Category: Value 2018-2023
Table 3 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 4 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 6 NBO Company Shares of Baby Food: % Value 2019-2023
Table 7 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 8 Distribution of Baby Food by Format: % Value 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 10 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028

Dairy Products and Alternatives in Greece - Industry Overview

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
 Channel developments
What next for dairy products and alternatives?
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 17 Penetration of Private Label by Category: % Value 2018-2023
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Baby Food

  • Dried Baby Food
  • Prepared Baby Food
  • Other Baby Food
      • Liquid Standard Milk Formula
      • Powder Standard Milk Formula
      • Liquid Follow-on Milk Formula
      • Powder Follow-on Milk Formula
      • Liquid Growing-Up Milk Formula
      • Powder Growing-Up Milk Formula
      • Liquid Special Baby Milk Formula
      • Powder Special Baby Milk Formula

Baby Food

This is the aggregation of milk formula, prepared, dried and other baby food.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Baby Food research and analysis database.

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