One of the most notable trends in 2021 is for products for babies that offer no or reduced sugar and which promote a healthier way of living. This is even apparent from the first few years of a baby’s life.
Hellenic Dairies launched a new series of products in the growing-up milk formula category in 2021 in its Olympos line. This is intended as an extension of its baby food product line and embraces the consumer trend towards healthy eating.
In other baby food, sales of plant-based drinks have enjoyed significant growth in recent years with dozens of brands now available in retailers. For instance, the Olympos brand line recently launched a new herbal drink which meets the needs of children.
Over the forecast period there is expected to be a trend towards lactose-free and organic baby drinks as well as prepared baby food. Parents, in line with their own eating habits, will endeavour to ensure the best possible nutrition for their children starting from a young age.
Although the birth rate has been steadily declining trend in Greece in recent years, this decline steepened further in the nine months since the first lockdown in March 2020 due to economic pressures and uncertainty caused by the pandemic. According to official data, the decrease in the birth rate in 2020 could be as high as 6.
Industrialisation processes including sterilisation has stopped babies from coming into contact with allergens in the early stages of their lives. Consequently, allergies are increasing.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Baby Food research and analysis database.
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