Baby food is expected to register current value growth. However, much of this value growth is expected to be driven by price rises, fuelled by several factors, including rising energy prices.
Nutricia will continue to lead baby food in the Czech Republic in value terms in 2021, mainly thanks to its strength in milk formula and prepared baby food. In the latter product area, the company has focused on variants in single-portion pouches and launched organic variant Hami Bio, whilst in milk formula, it has focused on gaining wider distribution and carried out active promotions for its special baby milk formula brand Nutricia Nutrilon.
Demand for organic in baby food is expected to be high in 2021 and is bolstered by an increasing range of organic private label products (mainly from drugstore chains dm-Drogerie Markt and Rossmann). Parents are willing to spend on high quality when it concerns their baby.
Baby food is expected to register minimal constant value growth over the forecast period, as the lowering birth rate continue to dampen value growth. Consumers are also expected to be price sensitive as the economic fallout of the pandemic continues to negatively impact purchasing power.
While standard milk formula will register constant value decline over forecast period, special milk formula will post healthy value growth. Increasing allergies among babies, such as reflux and other digestive and gastrointestinal complications will drive value growth.
In other baby food, baby biscuits, snacks in the form of puffed cereals and fruit bars will garner more interest among parents over the forecast period. In 2021, these products are expected to outperform prepared and dried baby food and this growth will be sustained over the forecast period.
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This report originates from Passport, our Baby Food research and analysis database.
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