Baby food will continue to be negatively impacted by the pandemic in 2021 as retail volume sales stagnate and the majority of product areas show very little growth. Prepared baby food and dried baby food, in particular, will see stagnating retail volume sales as Slovenians become more increasingly aware of what their babies are consuming and want to ensure they are receiving the best possible nutrition.
Podravka doo is expected to retain its strong lead ahead of Royal Numico NV in 2021, thanks to the popularity of its Lino brand.
The pre-pandemic economy in Slovenia was already complicated, with financial pressure and low job security common, especially amongst young adults. COVID-19 has further reduced purchasing power and depressed disposable incomes as unemployment rates have risen dramatically.
Post lockdown, special baby milk formula will continue to perform well in current value terms over the forecast period. This will primarily be due to new product developments, which will seek to fulfil the rising demand for organic and sugar- or preservative-free products amid the deepening health and wellness trend.
Breastfeeding will continue to hamper the current value growth of milk formula over the forecast period, and although there will be modest growth across this metric, it is unlikely to match that seen over the review period. In recent years, breastfeeding has become a public debate in Slovenia, with many people arguing that babies receive greater health benefits from breast milk.
Liquid milk formula will continue to have little presence in Slovenia over the forecast period as consumers favour powder milk formula instead. However, due to modern lifestyles, many parents are seeking baby food that is quick and convenient and can be consumed on the go, meaning there is scope for growth in liquid milk formula.
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This report originates from Passport, our Baby Food research and analysis database.
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