Prepared baby food and other baby food are projected to post robust growth in volume sales throughout the forecast period. Similar to the case with milk formula, growth in the number of women working outside the home should strengthen appreciation for the convenience of these product types and ensure they become affordable to more families.
Milk formula will continue to grow during the forecast period, mainly special baby milk formula, as awareness of conditions such as lactose intolerance will continue to increase, due to more frequent visits to paediatricians as well as more penetration of public national health services. Follow-on and growing-up milk formula are the categories with the most potential over the forecast period due to their current lower penetration among children over six months old.
Category growth will suffer from the fact that these products are expensive for Peruvian consumers, who compare them with the much lower prices of fresh products (fruit, vegetables, oatmeal) or with products that are consumed on a regular basis, such as milk, sweet biscuits or breakfast cereal. As a result, private label products from health and beauty specialists are expected to gain ground in baby food over the forecast period.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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