As the country develops economically, and gender equality issues begin to be discussed more, greater numbers of women are participating in the labour market and investing in their careers, culminating in increasingly hectic daily routines. It is expected that in the forecast period, the penetration of women in the labour force will increase; and not only that, but they will also occupy management positions that will demand more time and responsibility.
In 2020, parents restricted their visits to paediatricians, for fear of contaminating themselves and their babies with COVID-19. This contributed to retail volume decline for special baby milk formula, since allergy diagnoses, for example, were not confirmed and properly treated.
The internet has brought people with similar interests together in recent years, and new parents seek medical advice as well as support groups to exchange information online. Misinterpreted marketing actions can lead to negative repercussions, and may damage brands’ reputation.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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