Baby Food in Estonia

September 2022
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Baby Food industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Baby Food industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baby Food in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baby Food in Estonia?
  • Which are the leading brands in Baby Food in Estonia?
  • How are products distributed in Baby Food in Estonia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Baby Food in Estonia - Category analysis

KEY DATA FINDINGS

The resumption of society boost sales of prepared baby food as well as consumer demand for organic and high-quality products
Hipp retains its lead but experiences more intense competition
Despite the importance of breastfeeding, milk formula remains the largest category and the main driver of baby food sales
Increasing unit prices of baby food due to rising costs drive value growth over the forecast period
Dried baby food appeals to parents for its balanced nutritional elements while parents also seek convenience
Consumers favour health and wellness options that become increasingly available via e-commerce and omnichannel retailers
Table 1 Sales of Baby Food by Category: Volume 2017-2022
Table 2 Sales of Baby Food by Category: Value 2017-2022
Table 3 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 4 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Baby Food: % Value 2018-2022
Table 6 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 7 Distribution of Baby Food by Format: % Value 2017-2022
Table 8 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 9 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027

Dairy Products and Alternatives in Estonia - Industry Overview

Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Penetration of Private Label by Category: % Value 2017-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Baby Food

  • Dried Baby Food
  • Prepared Baby Food
  • Other Baby Food
      • Liquid Standard Milk Formula
      • Powder Standard Milk Formula
      • Liquid Follow-on Milk Formula
      • Powder Follow-on Milk Formula
      • Liquid Growing-Up Milk Formula
      • Powder Growing-Up Milk Formula
      • Liquid Special Baby Milk Formula
      • Powder Special Baby Milk Formula

Baby Food

This is the aggregation of milk formula, prepared, dried and other baby food.

See All of Our Definitions
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This report originates from Passport, our Baby Food research and analysis database.

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