Milk formula will remain a significant product area within baby food over the forecast period, despite facing some challenges due to the increasing popularity of breastfeeding. To reduce infant mortality, the South African government has promoted a return to breastfeeding since 2012.
The main opportunity driver for baby food in South Africa is affordability. In response, players are expected to increasingly launch larger economy packs, which offer greater value for money.
During the review period, products with a snack positioning such as rice cakes, snack bars and biscuits were available for infant snacking. As parents resume their busy, on-the-go lifestyles, the demand for infant snacking is expected to increase over the forecast period as parents search for convenient products to serve their infants between meals.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby Food industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!