Health awareness is growing in Saudi Arabia generally, having been bolstered by the experiences of the COVID-19 crisis and government campaigns aimed at improving public health metrics. The ongoing rise in consumer health consciousness continues to affect the baby food market as parents are becoming more sophisticated in their awareness of the nutritional requirements of their children.
Special milk formula is expected to be the most dynamic category within the baby formula market during the forecast period. This is mainly due to changes such as the fact that mainstream milk formula is no longer covered by medical insurance and only special milk formula is still covered.
E-commerce has been growing significantly since the onset of the COVID-19 crisis and the introduction of measures to limit the spread of the disease. The pandemic resulted in consumers becoming much more familiar with shopping online for a wide range of products, as well as a significant expansion in the range of online platforms, especially online pharmacies, and an increase in easy delivery options.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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