Growing-up milk formula is by far the largest area of milk formula in Saudi Arabia in value and volume terms; however, with the increasing cost of living some mothers have started to shift to normal powder milk instead of milk formula stage 3 just after their children reach one year old, as it is cheaper in price. This is having a significant negative impact on sales in 2022, but it is expected that the category will return to growth from 2023 onwards as economic activity picks up and mothers return to more active lives away from the home.
The health and wellness trend and parents’ growing interest in children’s nutrition are creating growing opportunities for the development of new products in baby food, including plant-based baby food, dairy-free products and gluten-free products. The organic segment is also likely to continue expanding, with Arla helping to drive growth by building on its well-known brand name and strong marketing support.
Despite a largely positive outlook for baby food, category growth may be dampened in the forecast period by government restrictions on discounts in the milk formula category. Concerned by what it perceives to be an over reliance on milk formula, the government is looking at creating greater control over sales.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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