Because of multiple lockdowns due to COVID-19, people have been secluded at home, which is hampering the growth of baby food. Although the current value growth rate is set to remain solid, and even increase slightly in 2021 compared with 2020, the rate of increase is not expected to reach the pre-COVID-19 level.
Nestlé India is set to remain dominant in baby food in India in retail value terms in 2021, with a portfolio containing four of the top five brands in the Indian market – Cerelac, Lactogen, Nan and Nestum. The company has established high levels of consumer awareness and trust over its decades-long presence in India and offers a broad product range which caters to the needs of all age groups of babies and infants.
An increasing government focus on the promotion of breastfeeding is likely to dampen demand for milk formula during the forecast period. The Indian government already seeks to promote breastfeeding through the Infant Milk Substitutes (IMA) Act of 1992, which controls the promotional activities carried out by manufacturers, especially regarding infant milk formula.
As Indian consumers become more aware of the health benefits of traditional ingredients, this will be reflected in their buying behaviour. According to Euromonitor International’s Health and Nutrition survey, more than half of respondents believe that organic baby food is better for their children, and about the same proportion believe that organic baby food makes their children feel healthier.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Baby Food industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Food industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Baby Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page