Executive Summary

Sep 2018
PROSPECTS
Stringent government regulations keep baby food in check

Through the Infant Milk Substitutes (IMA) Act of 1992, the Indian government seeks to promote breastfeeding by controlling the promotional activities of baby food manufacturers, especially with regard to infant milk formula. The act completely prohibits baby food manufacturers from engaging in any type of promotion or marketing for infant formula.

Mothers become more confident choosing the right food for their babies

Second-time mothers are finding it easier to choose dried baby food and infant formula following their experiences with their first born, albeit still after consulting a doctor or paediatrician. In addition, more educated mothers are extensively researching products online via social media platforms and parenting forums.

Tax revisions helps weaken unit price growth in dried baby food

With the introduction of a Goods and Services Tax (GST) in 2017 and its subsequent revision in 2018, the tax on baby food was reduced by 2%. The benefits were passed on to consumers in the form of lower prices.

COMPETITIVE LANDSCAPE
Nestlé continues to dominate baby food

Thanks to popular brands such as Cerelac and Lactogen, Nestlé continued to dominate baby food in 2018. The company, which has been present in India for decades, has established itself as a trusted manufacturer of baby food.

Wattle Health enters baby food in India

The Australian dairy manufacturer Wattle Health entered baby food in India in early 2018. The company secured a deal with Vasudevan and Sons, a local distributor in Chennai, to initially sell dried baby food and prepared baby food, while looking to also offer infant formula at a later date.

Reckitt Benckiser Group the best performer in baby food

The best performing company in baby food in GBO terms in 2018 was Reckitt Benckiser Group (RB), closely followed by Abbott Laboratories. RB acquired Mead Johnson Nutrition in early 2017 to enter baby food in India.

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Baby Food in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in India?
  • What are the major brands in India?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food
Smaller pack sizes become increasingly popular due to healthy living
Competition intensifies as manufacturers fight to retain or gain share
Modern grocery retailers slowly gaining share from traditional grocery retailers
Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice
Cheese reshapes the landscape for foodservice companies in India
Rising café culture and increasing number of takeaway outlets boosts milk and value-added dairy products
Pasta sauces, mayonnaise and salad dressings remain popular

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions
Affordability coupled with desire for experience drives consumer foodservice
Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources