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Learn moreSep 2020
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While its essential status insulates baby food against the most severe effects of measures to contain COVID-19, the category is likely to see slower growth due to supply chain disruption and the economic fallout of lockdown hitting consumers’ pockets. More than half of baby food value sales are generated by health and beauty specialist retailers such as chemists/pharmacies, which remained open during lockdown.
Increasing consumer health-awareness is combining with a growing interest in local products and traditions to drive demand for baby food containing traditional ingredients such as millet. Traditional millet is gaining in popularity as it is increasingly being perceived as a super grain by parents.
Nestlé India remains dominant in baby food with a portfolio containing four of the top five brands in the Indian market – Cerelac, Lactogen, Nan and Nestum. The company has established high levels of consumer awareness and trust over decades in India, and offers a broad product range catering to the needs of all age groups of babies and infants.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Baby food industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby food industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby food in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.