Milk formula is poised to record a negative performance in overall retail volume sales terms for a third consecutive year in 2021. Aside from declining birth rates, the category will continue to suffer from the fallout of COVID-19.
Prepared baby food – mainly represented by fruit purée products in Colombia – also looks set to register a volume sales decline in 2021, which would be in keeping with its 2020 performance. In recent years, rising health awareness has encouraged more parents to feed their babies home-made varieties instead of commercial prepared baby food.
In mid-2020 Alpina expanded its baby food portfolio with the launch of the Baby Gü line, which comprises fruit purées, cereal mixes and yoghurt. Tapping into the growing consumer preference for healthier baby food, these new products are made with highly nutritious natural ingredients and contain no added sugar or preservatives.
Milk formula is expected to post negative results in overall volume sales terms throughout the forecast period. Declining birth rates in Colombia will continue to weaken demand in the category, as will the growing influence of public education campaigns by government bodies and NGOs such as Liga de la Leche that highlight the benefits breastfeeding provides in terms of physical and cognitive development, emotional bonding etc.
Other baby food is still a small and underdeveloped category in Colombia, mainly comprising yoghurt and biscuit products. Nonetheless, it retains significant potential for expansion, and is projected to be the most dynamic performer within baby food in volume growth terms over the forecast period.
In line with rising health-consciousness in Colombia, parents are increasingly concerned about the quality of ingredients used in baby food. Over the forecast period, this should continue to encourage the launch of new products made with all-natural or organic ingredients that are highly nutritious and provide specific benefits for growing children.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Baby Food industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Food industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Baby Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page