Demand for milk formula is expected to continue decreasing during the forecast period, not only because of the anticipated reduction in Colombia’s birth rate, but also due to the ongoing promotion of breastfeeding as the best option for babies and mothers alike. The Colombian government recently reaffirmed its commitment to promoting breastfeeding among the population with the launch of Plan Decenal de Lactancia Materna, which is set to cover the period 2021-2030.
Prepared baby food is expected to register a positive performance over the forecast period, with the increasing pace of life in major cities throughout Colombia expected to motivate increasing numbers of professional parents to resort to prepared baby food. In particular, the return to pre-COVID-19 daily routines, with people working from the office more frequently and socialising outside of the home more often, will continue to benefiting demand for products that are seen as convenient and ideal for on-the-go consumption.
At the end of the review period, other baby food was still an underdeveloped category of baby food in Colombia. Indeed, other baby food is a relatively new category that is still at an incipient stage of development in the country and most of the products available in the category are products with niche appeal such as baby biscuits and baby puffed snacks.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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