Competitive Landscape
Asahi and Meiji Strengthen Hold through Trust and Range Flexibility
Baby food in Japan is expected to remain highly concentrated, with the leading manufacturers controlling the majority of value sales in 2026. Asahi Group Foods Ltd holds a 31% share, followed by Meiji Co Ltd with 22% and Morinaga Milk Industry Co Ltd at 16%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Japan?
- Which are the leading brands in Baby Food in Japan?
- How are products distributed in Baby Food in Japan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Japan - Category analysis
Key Data Insights
Baby Food Summary
Baby Food Declines as Falling Birth Rates Outweigh Premiumisation Efforts
Milk Formula Leads as Parents Invest in Premium Nutrition Despite Declining Birth Rate
Convenient Nutrition Drives Growth as Dual-Income Households Prioritise Ease
Baby Food Forecast Modest Value Growth as Prepared Baby Food Leads on Convenience
Milk Formula Expected to Remain the Largest as Mixed Feeding Sustains Demand
Child Development to Drive Premiumisation as Parents Seek Nutritional Benefits
Asahi and Meiji Strengthen Hold through Trust and Range Flexibility
Health and Beauty Specialists Sustain Trust as Parents Seek Advice
Retail E-Commerce Leverages Convenience and Value to Attract Parents
Meiji Expands Trust with Functional Ingredients in Infant Formula
Morinaga Responds to Busy Families with Ready-To-Serve Baby Meals
Dairy Products and Alternatives in Japan - Industry Overview
2026 Developments
Key Data Insights
Dairy Products and Alternatives Achieves Growth Despite Demographic Decline
Plant-Based Dairy Leads Growth as Everyday Wellness Drives Innovation
Functional Indulgence Drives Growth as Wellness and Treats Blur
Dairy Products and Alternatives to Grow as Premiumisation Offsets Population Decline
Yoghurt to Retain Lead and Cheese Grows Fastest, Driven by Health-Focused Functionality
Expanding Consumption Occasions Projected to Offset Demographic Decline
Yakult and Megmilk Snow Brand Reinforce Loyalty through Product Innovation
Supermarkets Lead While Pharmacies Expand by Prioritising Convenience
Foodservice Trends Spark New Demand for At-Home Products
Retail E-Commerce Faces Growth Barriers but Finds Niches in Baby Food
Meiji's Hba1c Care Yoghurt Redefines Dairy as Targeted Metabolic Wellness Gains Traction
Morinaga's Chiisana Cheesecake Blurs the Line between Dessert and Nutrition
Country Reports Disclaimer
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
-
-
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
-
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
-
- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
-
- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
-
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!