Milk formula is expected to continue to see retail volume and current value declines over the forecast period, largely due to the country’s falling birth rate. It was not only the number of new born babies that declined during the COVID-19 pandemic, but also the number of marriages in Japan, as some couples postponed weddings under the economic and health uncertainties.
Despite the expected decline in the birth rate, many baby food categories will continue to perform well as a result of the increasing number of working women. Japan lags behind other countries in terms of women’s empowerment, due to the historical stereotype that women do housework and men go out to work.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!