Baby food will register healthy constant value and volume growth over the forecast period, with dried baby food registering higher volume growth than milk formula, as a large percentage of mothers continue to exclusively breastfeed. However, with mother increasingly working outside the home, this will drive growth for both dried baby food and milk formula.
In a positive move for milk formula going forward, the Finance and National Planning Committee rejected proposals in 2023 for a 16% VAT on milk formula. This is the third time the proposal has been rejected.
Breastfeeding rates are on the rise in Kenyan and more stringent measures against marketing baby food, that were announced in 2022, could see rates rise even further. The Kenyan government has imposed more stringent marketing restrictions on baby food.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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