As baby food is still struggling to gain a foothold among low-income consumers mainly because of these products’ relatively high price points and limited availability, the situation is very different for Kenya’s mid- and high-income consumers. In addition to being able to afford to buy baby food on a regular basis, many of these more affluent consumers are busy urban professionals who place high value on convenience due to their hectic work schedules and busy social lives.
The attention of health-conscious parents is increasingly shifting away from conventional baby food towards organic baby food, which is perceived as healthier. In general, Kenyan the parents are even more interested in providing their babies and young children with healthy food than they are in obtaining healthy food for themselves.
While e-commerce continues to account for a tiny proportion of overall baby food sales in India, it is expected that online sales of baby food will continue to rise in the country over the forecast period. E-commerce first took off in the country at the peak of the COVID-19 pandemic as restrictions were imposed on the movements of the local population, including quarantine lockdowns and strictly observed curfews, while many consumers also looked to avoid shopping in crowded stores.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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