General cost-of-living pressures, combined with the increasing costs associated with raising children, has seen New Zealanders delay having children and having fewer children in general; thus, the birth rate decline that has been observed is expected to continue over the forecast period. As such, with weakening domestic demand, the recovery of the Chinese daigou sales channel is likely to dictate how well and how fast the growth rate for powder milk formula can return to pre-COVID-19 levels.
Sugar consumption received significant scrutiny in New Zealand over the review period. Increasing child obesity rates led to calls for a sugar tax on unhealthy packaged foods, and increased awareness of the sugar content in packaged food in general saw consumers demand healthier options, or they switched to fresh foods instead.
Adult nutrition trends have started to become evident in infant nutrition. Parents are highly motivated about what they feed their children, and their children’s nutrition is increasingly being influenced by the same trends that they value in their own diets.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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