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Baby Food in Turkey

September 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Baby Food industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Baby Food industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baby Food in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baby Food in Turkey?
  • Which are the leading brands in Baby Food in Turkey?
  • How are products distributed in Baby Food in Turkey?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Baby Food in Turkey - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growing demand or baby food as parents want the best products for their children, despite increasing price sensitivity
Price sensitivity characterises this category and generates discounting activities among industry players
Decline in expensive categories, such as prepared baby food as parents spend more time at home, while cheaper products that boost immunity gain momentum

PROSPECTS AND OPPORTUNITIES

Retail shift offers opportunity for product development and a strengthening of brand loyalty
Discounters becomes a more relevant channel and appeals to lower socioeconomic groups, particularly as new brands become available
Better price management in the case of future increases in the exchange rate bode well for category sales

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2016-2021 Table 2 Sales of Baby Food by Category: Value 2016-2021 Table 3 Sales of Baby Food by Category: % Volume Growth 2016-2021 Table 4 Sales of Baby Food by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Baby Food: % Value 2017-2021 Table 6 LBN Brand Shares of Baby Food: % Value 2018-2021 Table 7 Distribution of Baby Food by Format: % Value 2016-2021 Table 8 Forecast Sales of Baby Food by Category: Volume 2021-2026 Table 9 Forecast Sales of Baby Food by Category: Value 2021-2026 Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2021-2026

Dairy Products and Alternatives in Turkey - Industry Overview

EXECUTIVE SUMMARY

Dairy products and alternatives in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for dairy products and alternatives?

MARKET DATA

Table 12 Sales of Dairy Products and Alternatives by Category: Value 2016-2021 Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021 Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021 Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021 Table 16 Penetration of Private Label by Category: % Value 2016-2021 Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021 Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026 Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Baby Food research and analysis database.

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