Baby food performed well in response to the COVID-19 pandemic as parents will not sacrifice products for their children in times of economic hardship. The same is expected in 2021, with baby food set to perform well, however, current value sales will slow slightly.
Milk formula products are the most resistant to turmoil and will therefore continue to witness a strong performance in 2021, with standard milk formula seeing the most dynamic current value growth overall. In contrast, growing-up milk formula will see much slower current value growth with parents preferring to switch their babies to solid food sooner rather than later.
For parents, it is important to purchase baby food brands that have gained a certain reputation as well as consumers’ trust and loyalty, as to avoid experimenting with the health of their babies. Brand awareness among friends and relatives, and their recommendations and good reviews on social networks and from other sources as well as various types of certifications are all seen as being important in the purchasing process.
Baby food will continue to perform well over the forecast period, with strong current value growth predicted for each year. Although birth rates will continually drop in Kazakhstan, the post pandemic recovering economy will in some ways compensate this.
Prepared baby food is the product area with the most potential in 2022 and beyond. The main reason for this is because as parents slowly return to work and their pre pandemic routines, there will once again be a high demand for on-the-go and more convenient products, especially in urban settings.
Special baby milk formula is expected to see a strong performance over the forecast period as this product area gains increasing recognition. More and more paediatricians are prescribing special milk formula as medical conditions in babies are diagnosed earlier on.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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