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Country Report

Baby food in

Baby Food in Kazakhstan

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

With more women in the working population, demand for baby food offering convenience continues to grow

In Kazakhstan, modern lifestyles mean that more women are part of the workforce. These busy working women are therefore attracted to baby food that can offer convenience and/or time savings in the cooking process.

The importance of brands’ reputations

For parents, it is important to purchase baby food brands that have gained a certain reputation as well as consumers’ trust and loyalty, as parents are not prepared to experiment with the health of their babies. Brand awareness among friends and relatives, and their recommendations, good reviews on social networks and from other sources as well as various types of certification are all seen as being important in the purchasing process.

Baby food sees a large number of new product developments

In 2020, baby food new product developments were recording good performances as these innovations offer convenience and added value benefits. For example, Progress, under the Fruto Nyanya brand, launched a product portfolio of ready meals in a new pack format, specially designed for consumption outside the home, and that includes new vitamins, minerals and natural ingredients.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Kazakhstan?
What are the major brands in Kazakhstan?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

With more women in the working population, demand for baby food offering convenience continues to grow

The importance of brands’ reputations

Baby food sees a large number of new product developments

RECOVERY AND OPPORTUNITIES

Stronger performance by internet retailers during the COVID-19 pandemic

Premiumisation trend appears and is expected to continue to be seen

The internet and social networks will continue to be important sources of information for parents

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Certain packaged foods register value decline due to restrictions in foodservice
Foodservice drives surge in e-commerce
Ice cream takes a hit due to lockdown measures

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Distribution of Packaged Food by Format: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format and Category: % Value 2020
Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

With more women in the working population, demand for baby food offering convenience continues to grow

The importance of brands’ reputations

Baby food sees a large number of new product developments

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Baby Food in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

With more women in the working population, demand for baby food offering convenience continues to grow

The importance of brands’ reputations

Baby food sees a large number of new product developments

RECOVERY AND OPPORTUNITIES

Stronger performance by internet retailers during the COVID-19 pandemic

Premiumisation trend appears and is expected to continue to be seen

The internet and social networks will continue to be important sources of information for parents

CATEGORY DATA

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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