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Country Report

Baby food in

Baby Food in the Netherlands

36 pages, Aug 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The issue of the export of milk formula to China had an impact on the category although this was limited as in 2017 this significant problem was a thing of the past. Over the review period the baby food category experienced significant fluctuation in sales of milk formula. The issue began when the poisoned baby formula scandal of 2008 caused exports of baby formula from the Netherlands to China to surge. This major issue affected the development of baby food. Many Chinese parents no longer trusted baby formula produced by Chinese milk formula manufacturers and were willing to pay an extreme premium for milk formula with Dutch labels. Sales of milk formula recorded extreme growth in the years after the scandal.

COMPETITIVE LANDSCAPE

Nutricia Nederland BV remained the dominant player in baby food with 75% of retail value sales in 2017 – despite a decline in sales of EUR95 million over the last two years of the review period. The main reason for this was that the company managed to curb exports of Nutrilon to China. The main reason for the decline in sales was that Nutricia successfully set up ways to sell Nutrilon products with Dutch labels directly to Chinese consumers. Chinese parents can order Nutrilon with Dutch labels through the online platform Tmall Global. Nutricia sends products to Chinese consumers, which means they do not have to resort to importing them through grey or even illegal channels. This led to a major decline in sales for Nutricia in the Dutch market in 2016 and a further more modest decline in 2017.

PROSPECTS

As a result of the successful measures taken by Nutricia, exports of milk formula to China were almost eliminated as a factor which could affect the development of baby food over the forecast period. As such, a modest decline is the most likely scenario for the category over the forecast period.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Netherlands?
What are the major brands in Netherlands?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in the Netherlands - Company Profiles

Bolletje BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 Albert Heijn BV: Key Facts
Summary 2 Albert Heijn BV: Private Label Portfolio
Summary 3 Albert Heijn BV: Competitive Position 2017
Summary 4 Bolletje BV: Key Facts
Summary 5 Bolletje BV: Operational Indicators
Summary 6 Bolletje BV: Competitive Position 2017

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Improved consumer confidence fuels demand for packaged food

Steady demand for natural ingredients and variety

Retailers consolidate their positions with more investment in private label

Interest in rapid meal solutions, but also a preference for gourmet cooking

The high level of maturity requires investment and innovation to generate value

KEY TRENDS AND DEVELOPMENTS

The improved economy provides a better environment to pursue innovation

Outlook

Major concern for the origin of products triggers demand for organic products

Outlook

Changes in distribution bring opportunities to stock more products

Outlook

Larger packaged food manufacturers adapt to changes in consumer demand towards health and wellness

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby Food in the Netherlands

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Baby Food in the Netherlands - Company Profiles

Bolletje BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Improved consumer confidence fuels demand for packaged food

Steady demand for natural ingredients and variety

Retailers consolidate their positions with more investment in private label

Interest in rapid meal solutions, but also a preference for gourmet cooking

The high level of maturity requires investment and innovation to generate value

KEY TRENDS AND DEVELOPMENTS

The improved economy provides a better environment to pursue innovation

Major concern for the origin of products triggers demand for organic products

Changes in distribution bring opportunities to stock more products

Larger packaged food manufacturers adapt to changes in consumer demand towards health and wellness

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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