Rising birth rates in the Netherlands will be the most important driver in baby food, creating strong volume and value growth in milk formula over the next five years. The further normalisation of Dutch society following the negative effect of the pandemic will also have a positive influence on category growth.
In volume terms prepared baby food will see negative sales growth in the forecast period, although value growth will remain positive due to high prices and the continued trend towards added value concepts. While other categories in packaged food might suffer as a result of adverse economic conditions, baby food is more immune to these type of negative effects as young parents tend to favour quality over price when it comes to feeding their babies.
Although it is unlikely Nutricia Nederland BV will lose its dominant position in baby food, it is plausible that niche players and new brands from established players could shake things up in baby food. Over the past few years, niche players have entered the category with organic ranges, products for specific food allergies and milk formula based on goats milk rather than cow’s milk.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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