Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Baby food in

Baby Food in the Netherlands

Oct 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Netherlands “intelligent lockdown” sparked stockpiling of milk formula in March 2020, but consumers remain steadfast in buying habits

There was a significant surge in the demand for milk formula in March 2020 as the Netherlands entered “intelligent lockdown”. The government closed schools, restaurants, bars and museums and urged citizens to act responsibly in a combined effort to slow the spread of the virus by working from home, staying home as much as possible, and to carry out social distancing when venturing outside.

Decline in milk formula sales as WHO tells consumers “breast is best”

Due to pre-COVID-19 trends, overall demand for baby food in the Netherlands continues to decline over the review period as a whole. However, retail volume sales are expected to see a small growth in 2020, which could be linked to a slight but lingering increase in sales of certain products as parents feel compelled to acquire emergency stockpiles in case of future shortages.

Dominant Nutricia Nederland continues to face challenges from newcomers

Nutricia Nederland’s dominance in baby food will, on the whole, not be significantly affected by COVID-19 as customers continue to follow similar purchasing habits as before the pandemic and, as such, the company remains strong across baby food. Despite its continued dominance, however, the leading player continues to lose share and value sales due to its position within larger declining categories including standard milk formula and prepared baby food, as well as increasing pressure from smaller innovative players.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Netherlands?
What are the major brands in Netherlands?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Baby Food in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Netherlands “intelligent lockdown” sparked stockpiling of milk formula in March 2020, but consumers remain steadfast in buying habits

Decline in milk formula sales as WHO tells consumers “breast is best”

Dominant Nutricia Nederland continues to face challenges from newcomers

RECOVERY AND OPPORTUNITIES

Organic products and those positioned as akin to home-cooked on the rise, making room for smaller and premium brands

Polarisation leads to success for private label and premium, as the middle ground hits hard times.

Frozen products could revive baby food as predictions for rising birth rates signal new hope

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales to foodservice fall sharply as the COVID-19 lockdown leads to the closure of foodservice establishments from mid-March-June, with further restrictions on operations emerging through the year
Campaigns for the transition to a mainly plant-based diet and the rising number of vegetarian/vegan restaurants offer newer growth avenues for food suppliers
Food supply and health and traceability concerns foster a growing emphasis on locally produced packaged food

Consumer Foodservice

Lockdown closures and restrictions lead to sharp sales declines in consumer foodservice, with many outlets forced to shut down
Home food preparation trend set to prove robust as consumers continue to embrace home-centred lifestyles in an uncertain environment
Growing popularity of ethnic and international cuisines offers new, less tapped or wider growth avenues for consumer foodservice in a shrinking landscape

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Netherlands “intelligent lockdown” sparked stockpiling of milk formula in March 2020, but consumers remain steadfast in buying habits

Decline in milk formula sales as WHO tells consumers “breast is best”

Dominant Nutricia Nederland continues to face challenges from newcomers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Baby Food in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Netherlands “intelligent lockdown” sparked stockpiling of milk formula in March 2020, but consumers remain steadfast in buying habits

Decline in milk formula sales as WHO tells consumers “breast is best”

Dominant Nutricia Nederland continues to face challenges from newcomers

RECOVERY AND OPPORTUNITIES

Organic products and those positioned as akin to home-cooked on the rise, making room for smaller and premium brands

Polarisation leads to success for private label and premium, as the middle ground hits hard times.

Frozen products could revive baby food as predictions for rising birth rates signal new hope

CATEGORY DATA

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports