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Country Report

Baby food in

Baby Food in the Netherlands

24 pages, Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Natural food trend has strong influence on baby food

There is a general trend towards natural food, which is seen as healthier, with this having had a profound impact on the development of baby food in 2017 and 2018. Prepared baby food for instance has continued to decline in both volume and current value terms in 2018.

Popularity of breastfeeding limits potential for milk formula

2017-2018 has seen the birth rate continue to drop while the popularity of breastfeeding has continued to grow. Efforts by government agencies such as the centre for nutrition as well as the counselling centres for infant care have boosted the popularity of breastfeeding.

Convenience and healthy snacking offer best opportunities for growth

While most categories within prepared baby food have been under pressure in 2017/2018, some products have still performed very well. Despite the fact that a growing group of parents are trying to avoid prepared baby food, parents are proving more willing to spend money on premium products which are considered healthier and more natural.

COMPETITIVE LANDSCAPE

Nutricia Nederland BV dominant but likely to lose further share

Nutricia Nederland BV is the dominant player in baby food by far. However, since 2015 the company’s value share has been in decline.

Nestlé Nederland BV challenger but records strong growth

It is uncommon for Nestlé Nederland BV to not be the number one or two player in any packaged food category, but in baby food the company holds only the number four position. However, the company has seen growth in 2018, with it aiming to become a leading player.

Niche brands with natural and healthy positioning perform well

Leading brands are under pressure as consumers increasingly prefer to prepare meals and snacks themselves. This does not mean that there are no opportunities for growth.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Netherlands?
What are the major brands in Netherlands?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Natural food trend has strong influence on baby food

Popularity of breastfeeding limits potential for milk formula

Convenience and healthy snacking offer best opportunities for growth

COMPETITIVE LANDSCAPE

Nutricia Nederland BV dominant but likely to lose further share

Nestlé Nederland BV challenger but records strong growth

Niche brands with natural and healthy positioning perform well

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2013-2018
Table 2 Sales of Baby Food by Category: Value 2013-2018
Table 3 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 4 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baby Food: % Value 2014-2018
Table 6 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 7 Distribution of Baby Food by Format: % Value 2013-2018
Table 8 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growth driven by healthy food and premium products in 2018

Campaign to reduce sugar consumption as prevention for obesity

Larger traditional manufacturers using social media as effective advertising tool

Shift towards online shopping, as well as variety stores and discounters

Health and sustainability to impact packaged food demand

FOODSERVICE

Sales to Foodservice

Soaring consumer confidence fuels eating and drinking out
Suppliers also embracing social media for communication
Food trucks growing in popularity among main packaged food brands

Consumer Foodservice

Home delivery increasingly chosen for convenience
Growing offer of natural, organic and premium concepts
Variety, enjoyment and nutrition trends fuelling demand

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Baby Food in the Netherlands

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Executive Summary

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PROSPECTS

Natural food trend has strong influence on baby food

Popularity of breastfeeding limits potential for milk formula

Convenience and healthy snacking offer best opportunities for growth

COMPETITIVE LANDSCAPE

Nutricia Nederland BV dominant but likely to lose further share

Nestlé Nederland BV challenger but records strong growth

Niche brands with natural and healthy positioning perform well

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baby Food in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Natural food trend has strong influence on baby food

Popularity of breastfeeding limits potential for milk formula

Convenience and healthy snacking offer best opportunities for growth

COMPETITIVE LANDSCAPE

Nutricia Nederland BV dominant but likely to lose further share

Nestlé Nederland BV challenger but records strong growth

Niche brands with natural and healthy positioning perform well

CATEGORY DATA

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growth driven by healthy food and premium products in 2018

Campaign to reduce sugar consumption as prevention for obesity

Larger traditional manufacturers using social media as effective advertising tool

Shift towards online shopping, as well as variety stores and discounters

Health and sustainability to impact packaged food demand

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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