The outlook for the forecast period remains unfavourable for sales of juice. Aside from the niche area of coconut and other plant waters, juice drinks is the only category that is expected to see a positive performance over the forecast period in off-trade volume terms, continuing the pattern seen at the end of the review period.
Another blow for sales of juice is the expected drop in demand for fortified/functional juice and the limited growth prospects for coconut and other plant waters. Conversely to consumers from many other European countries, the French are more perplexed by the supposed immune-boosting properties of vitamins contained in packaged juice compared to a home-made glass of fresh juice.
Up until mid-2021, sales of juice had been driven by a growing interest in organic 100% juice, organic juice drinks (up to 24% juice), organic nectars (25-99% juice), naturally healthy superfruit 100% juice, fortified juice drinks (up to 24% juice). The organic trend was already dynamic before 2020 but accelerated from March 2020 to mid-2021, during the peak period of the pandemic.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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