Juice in France

2020 IMPACT

Sales declines seen across juice as the COVID-19 pandemic piles on the pressure

After an already very bad year for sales of juice in France during 2019, 2020 saw sales remain on the wane in the category as the COVID-19 pandemic placed substantial pressure on sales in both the on-trade and off-trade channels. However, retail volume declines were less severe than what was seen in the category during 2020 and this can be attributed mainly to the shift in consumption from the on-trade to the off-trade.

High sugar content remains a millstone around the neck of many juice brands

As in carbonates, concerns over high sugar content continue to suppress demand for juice during 2020. Although the trend away from high-sugar products has been in evidence in France for some years already, having migrated to the country from the UK before the start of the review period, the anti-sugar trend entered the mainstream during 2019 and was amplified as the COVID-19 situation sharpened the focus of French consumers on health and wellness over the course 2020.

The economic pressures created by COVID-19 boost demand for private label

After years of sluggish performances for private label juice in France, the private label lines of the country’s leading chained grocery retailers roared back into contention during 2020 as the economic pressures created by the COVID-19 pandemic encouraged consumers to save money wherever possible. In France, private label is widely regarded as representing good value for money and this is a reflection of the decent quality that the private label lines of the country’s leading grocery retailers chains represent.

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