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Learn more30 pages, Feb 2018
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Poor harvests in South America gave unwanted headaches to the already struggling juice category in 2016. The category has a harsh dilemma: keep prices low and squeeze margins, or increase prices and potentially lose customers.
Amidst the organic trend currently shaking the soft drinks market, juice is a step ahead of its competitors. The consumer desire for natural products was seen decades ago in juice, and motivates consumers’ decisions.
Sales of coconut and other plant waters are growing strongly, with double-digit performances in both volume and value terms expected at least until 2021. However, this growth is from a low base, and growth is expected to ease in the foreseeable future.
100% juice saw the collapse of ambient volume sales in 2017; hardly compensated by a dynamic but smaller chilled juice segment. Consumers’ behaviour suggests that ambient juice is generally perceived as lower quality, and was therefore proportionally more impacted by the general slowdown in volume sales of 100% juice.
Few newcomers have made a breakthrough in non-alcoholic drinks like Innocent over recent years. The impressive performance of Innocent, a brand barely known in France only four years ago, owes nothing to chance.
After three years of strong growth, juice drinks must again find new solutions to preserve its solid volume share in soft drinks. The category’s concerns are not far from those of carbonates, given the similarity of their consumer base (mostly youngsters) and the worries surrounding the products (high sugar).
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Overview
Discover the latest market trends and uncover sources of future market growth for the Juice industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Juice industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Juice in France market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.