The global push towards sustainable packaging is evident in the United Arab Emirates as local consumers, especially younger generations, increasingly expect brands to address their concerns over environmental issues. Therefore, sustainability will be at the top of the agendas for many players moving forward, including within juice, with Barakat announcing the launch of its biodegradable packaging across its entire product range towards the end of 2022.
Fresh juice is considered by most consumers as healthy, and naturally rich in vitamins and minerals compared to most other types of soft drinks apart from bottled water, due to the use of natural fruits. However, some local consumers perceive even 100% juice as being high in sugar due to its fructose content.
With a new colour-coded nutritional labelling system for packaged food and beverages being introduced in the United Arab Emirates in early 2022, offering health-oriented products has become even more imperative for juice players. Players may also attempt to improve the health credentials of their brands by reducing their sugar content.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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