Functionality is likely to increase its presence and importance within juice over the forecast period. With local consumers increasingly moving away from sugary beverages, the addition of healthier and functional ingredients will remain a strategy for juice players to adopt in their attempts to increase their appeal.
Although some consumers are expected to further move away from juice due to perceptions of high sugar content, others will continue to perceive the category as more natural than other soft drinks, due to the use of fruits and other natural ingredients in their formulations. In this context, it is likely that different blends and combinations of fruits will emerge, in addition to the mix between fruits, vegetables and other plants, such as carrot, beetroot and ginger.
After a sharp decline in 2020, on-trade volume sales of juice are expected to reach pre-pandemic levels in 2023. The greater mobility in the UK and the hot summer witnessed in 2022, in addition to the likelihood that an increasingly warmer climate in the UK is likely to persist in the following years, will drive more frequent socialising occasions outside of the home.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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