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Juice in
India

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Juice continues to report strong growth driven by value-added juice drinks

Consumers in India are becoming more health conscious and with rising awareness of the benefits of having juice there is an increase in consumption. The fast lifestyle of millennials does not allow them to have sufficient nutrients from home-cooked foods.

Juice with high functional value, added benefits report growth through subscriptions

Raw Pressery, Juro, Cold Press and Raw Leaf are bundling products such as weekly detox juice, body weight management and vitamin enhancers and selling the juice to health-conscious consumers through a subscription model. Juices sold through this channel are generally tailor made to individual customers.

Manufacturers focus on offering local flavours, superfruit ingredients and coconut water

Consumers in India are looking for juice with superfruit ingredients and indigenous flavours. However, these juices have not been widely available in the retail channels and most often have been made in homes.

COMPETITIVE LANDSCAPE
Landscape continues to be consolidated despite fall in Dabur’s shares

Coca-Cola, Parle Agro, PepsiCo and Dabur together accounted nearly three quarters of off-trade value sales of juice in 2018 primarily due to their successful portfolios of mango-based drinks. Despite the entry of multiple start-ups offering a wide array of products, these companies are expected to account maintain their leading positions over the forecast period.

Mango generates the most sales, prompting new offers

Mango is the bestselling flavour in India, buttressed by robust distribution across India. Entry-level products from these companies helped them to sustain competition and witness growth in volume sales.

Raw Pressery reports strong growth driven by health-conscious consumers

Raw Pressery has created a unique portfolio of products associated with high functional benefits and value addition targeting consumers with health goals. Consumers have adopted these products despite premium pricing, primarily to address health care and lifestyle-related issues.

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Juice in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Juice in India?
  • What are the major brands in India?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Juice in India - Category analysis

HEADLINES

PROSPECTS

Juice continues to report strong growth driven by value-added juice drinks
Juice with high functional value, added benefits report growth through subscriptions
Manufacturers focus on offering local flavours, superfruit ingredients and coconut water

COMPETITIVE LANDSCAPE

Landscape continues to be consolidated despite fall in Dabur’s shares
Mango generates the most sales, prompting new offers
Raw Pressery reports strong growth driven by health-conscious consumers

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 2 Off-trade Sales of Juice by Category: Value 2013-2018
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 10 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Soft Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Soft drink manufacturers recover, to report growth in volume
Products with cleaner and natural ingredients and increased demand for hydration drive growth
Growth of start-ups and regional companies driven by product innovation and new business model
New products focussed on pushing carbonates and health-based products
Soft drinks industry to report steady growth

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

APPENDIX

Fountain sales in India
Trends

SOURCES

Summary 1 Research Sources