The second wave of COVID-19 in 2021 impacted the recovery of juice. As mobility was limited once again, out of home consumption continued to be affected, with on-trade sales remaining well below the pre-pandemic level.
During the pandemic, consumers looked for products that helped boost their immunity. Many companies therefore focused on communicating the immunity benefits of their products.
The pandemic highlighted the potential for growth in rural areas. When demand declined, juice companies looked to rural India to drive sales.
In 2020, sales of juice in the on-trade channel fell dramatically, dragging volume sales back a few years. According to the National Restaurant Association of India (NRAI), the foodservice industry declined by more than 50% in FY2021.
Although juice drinks dominates the juice category, consumers in India are warming up to 100% juice, and this is set to see the strongest total current value growth in the forecast period. The assumption “the higher the fruit content, the healthier the beverage” favours this category.
From 2021, for companies to be able to use the certification Bureau of Indian Standards (BIS), those that use sugar or syrup have to specify that they are sweetened fruit juices. If the product has sugar as an ingredient, the label should state “sugar added”.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Juice industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!