As temperatures soar, the adverse effects on perishables like fruits and vegetables lead to inflationary pressures. In addition, rising transportation, packaging and labour costs further contribute to this inflationary trend.
Starting in 2021, to utilise the certification provided by the Bureau of Indian Standards (BIS), companies that incorporate sugar or syrup into their products had to clearly specify that they are sweetened fruit juices. If the product contains sugar as an ingredient, the label must indicate "sugar added".
While juice drinks currently dominate the overall juice category in India, there is a growing acceptance of and demand for 100% juice, which is expected to record robust growth over the forecast period. Consumers' belief that beverages with higher fruit content are healthier has favoured this category.
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Understand the latest market trends and future growth opportunities for the Juice industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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