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Learn moreDec 2020
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The April-June quarter of each year contributes most to sales of juice products in India. This, in conjunction with the fact that most consumption of juice products in India occurs on the go or outside the home, and at a time when a significant number of foodservice outlets are not operational, has only served to complicate the situation in 2020.
2020 saw an uptick in product launches with various health benefits, as players sought to ride the trend of in-home consumption, and demand for immunity-boosting products. Coca-Cola launched Vita Punch (with vitamin C) and Nutri Force (with soluble iron) under its Minute Maid brand.
The four strongest players in the category in 2020 were Coca-Cola India Pvt Ltd, PepsiCo India Holdings Pvt Ltd, Agro Pvt Ltd and Dabur India Ltd. Although these companies maintained strong positions, smaller players made gains as consumers sought to reduce expenditure in the increasingly challenging economic environment arising from COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Juice industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Juice industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Juice in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.