Executive Summary

Mar 2019
PROSPECTS
Juice benefits from health and wellness trend

Juice manufacturers are set to derive further benefit from the health and wellness trend over the forecast period. This development is supported by growing concerns over the health risks associated with high sugar consumption.

Pressure on imports may affect production

The forecast period is likely to see a gradual shift from the use of imported juice concentrates to local fruit juices. This move is being driven by growing government pressure on fruit juice manufacturers to support local fruit farmers.

NAFDAC proposes a review of Fruit Juice and Nectar Regulations

NAFDAC has proposed an update of the 2005 Fruit Juice and Nectar Regulations. The proposal provides guidelines on manufacturing processes and labelling, in line with the agency’s requirements.

COMPETITIVE LANDSCAPE
Major players push juice drinks

Juice drinks (up to 24% juice) emerged as the largest category in terms of retail volume sales by the end of the review period. This performance was driven by improved market penetration, with major companies like Coca-Cola Nigeria and CHI Ltd gaining visibility for their juice drinks across retail channels by strengthening their relationships with key partners.

Local fruit becomes a competitive tool

The ban on imports of fruit juice in retail packs was implemented to boost local farming. However, this has led to manufacturers importing affordable fruit concentrates to which water and other ingredients are often added to make fruit juice.

Players launch new products for different consumer groups

The demand for juice has been boosted by a new wave of products. For example, Coca-Cola Nigeria has taken advantage of the ever-increasing thirst of consumers for new flavours by introducing three new flavours under 5 Alive: tropical, apple and pulpy orange.

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Juice in Nigeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Juice in Nigeria?
  • What are the major brands in Nigeria?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice in Nigeria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Juice in Nigeria - Category analysis

HEADLINES

PROSPECTS

Juice benefits from health and wellness trend
Pressure on imports may affect production
NAFDAC proposes a review of Fruit Juice and Nectar Regulations

COMPETITIVE LANDSCAPE

Major players push juice drinks
Local fruit becomes a competitive tool
Players launch new products for different consumer groups

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 2 Off-trade Sales of Juice by Category: Value 2013-2018
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 10 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Retail volume sales rise as the economy recovers
NAFDAC imposes labelling for soft drinks
Coca-Cola Nigeria leads an increasingly competitive landscape
Flavour innovation on the rise
Demand for soft drinks set to rise over the forecast period

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

APPENDIX

Fountain sales in Nigeria
Trends

SOURCES

Summary 1 Research Sources