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Learn moreMar 2019
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Juice in Germany is a saturated category. Per capita consumption has reached its limit and it is becoming difficult for manufacturers to attract further consumers despite the frequent launch of new products and flavours.
With more hectic lifestyles, consumers are increasingly looking for convenient and natural ways in which to get the recommended amount of fruit and vegetables. This is benefiting not from concentrate 100% juice, which is generally perceived as being of a higher quality and more natural than other types of juices.
Coconut and other plant waters continued to register strong growth in 2018, albeit from a low base, with volume and value sales being much weaker when compared to other soft drinks categories. While the big boom for coconut water following huge advertising campaigns over the review period is over, the product’s consumer base is fairly loyal and keeps growing, according to trade sources.
The domestic company Eckes-Granini Deutschland continued to lead juice in 2018 through its two main brands, Hohes C and Granini. By regularly adding to its product range, the company is seeking to expand its consumer base, offering drinks for all consumer tastes and needs.
Companies such as innocent Alps and True Fruits are gaining ground in terms of both volume and value share. Both companies have been focusing on not from concentrate 100% juice, a growing category, regularly introducing new products as well as working on packaging design.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Juice industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Juice industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Juice in Germany market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.