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Juice in Germany
December 2021
2021 DEVELOPMENTS
Sugar concerns curb stronger growth
Traditionally, demand for 100% juice Germany was driven perceptions that the product offered a natural vitamin boost, supporting one’s immune system. However, smoothies in particular, appear to be reaching maturity.
On-trade sales recover slowly
On-trade sales of juice plummeted in 2020 as foodservice establishments were closed to curb the spread of COVID-19 in Germany. The long lockdown in early 2021 continued to cause uncertainty as different rules were applied in different areas of the country.
Juice for at-home mixology trend
Orange juice and apple juice remain classic favourite flavours in German households. However, new flavours and juice mixes are increasing in popularity.
PROSPECTS AND OPPORTUNITIES
Naturalness defies sugar concern - sometimes
There is growing awareness of the sugar content in many types of juice in Germany. One way to reduce one’s overall sugar intake is – for many Germans – to reduce the consumption of sugar-laden drinks.
On-trade to struggle to fully recover by 2026
The return of on-trade volume sales to pre-pandemic conditions is likely to take many years. There are various factors that are set to hamper a faster recovery.
Sustainability concerns are growing
Sustainability concerns are increasingly influencing Germans’ purchasing decisions. One factor is packaging where juice used to be exempt from the deposit scheme.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Germany report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Juice in Germany?
To what extent are health considerations impacting consumption of Juice in Germany?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Germany?
Which are the leading brands in Juice in Germany?
What potential exists for multinational or domestic soft drinks companies to expand in Germany?
How are products distributed in Juice in Germany?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Juice in Germany - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sugar concerns curb stronger growth
On-trade sales recover slowly
Juice for at-home mixology trend
PROSPECTS AND OPPORTUNITIES
Naturalness defies sugar concern - sometimes
On-trade to struggle to fully recover by 2026
Sustainability concerns are growing
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2016-2021Table 2 Off-trade Sales of Juice by Category: Value 2016-2021Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021Table 4 Off-trade Sales of Juice by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Off-trade Juice: % Volume 2017-2021Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021Table 7 NBO Company Shares of Off-trade Juice: % Value 2017-2021Table 8 LBN Brand Shares of Off-trade Juice: % Value 2018-2021Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026Table 10 Forecast Off-trade Sales of Juice by Category: Value 2021-2026Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Germany
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Juice
Not from Concentrate 100% Juice
Reconstituted 100% Juice
Juice Drinks (up to 24% Juice)
Nectars
Coconut and Other Plant Waters
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.