In 2022, apple and orange remain the classic favourites in terms of juice flavours in German households. However, local consumers are increasingly searching for more exotic flavours and functional juice mixes.
The most popular functional juice in Germany is orange juice that naturally contains vitamin C. However, there is an increasing offer of functional juice containing vitamin D or added minerals.
As COVID-19 remains an uncertainty with potential new variants emerging during the winter season and threatening public health, restrictions could once again be introduced to the on-trade channel, or even discourage local consumers from spending time outside of the home due to fears of contagion. However, there are other risks that could hinder a quicker recovery of on-trade volume sales for juice heading into 2023 and beyond.
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Understand the latest market trends and future growth opportunities for the Juice industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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