In 2022, apple and orange remain the classic favourites in terms of juice flavours in German households. However, local consumers are increasingly searching for more exotic flavours and functional juice mixes.
The most popular functional juice in Germany is orange juice that naturally contains vitamin C. However, there is an increasing offer of functional juice containing vitamin D or added minerals.
As COVID-19 remains an uncertainty with potential new variants emerging during the winter season and threatening public health, restrictions could once again be introduced to the on-trade channel, or even discourage local consumers from spending time outside of the home due to fears of contagion. However, there are other risks that could hinder a quicker recovery of on-trade volume sales for juice heading into 2023 and beyond.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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