Juice in Tunisia

PROSPECTS

Marketing and promotions over product innovation is helping leading players boost positive growth in juice

Juice in Tunisia is expected to continue to record positive growth in value terms over the forecast period. This is within both off-trade and on-trade channels, and is attributed to the strong development of Tunisia’s consumer foodservice industry and the rise of modern grocery retailers.

Innovation in packaging led by trend for PET

Juice in Tunisia is not expected to see an increasing number of new products. Manufacturers will focus on meeting consumer demand with the lowest prices possible, and they will focus on adjusting packaging in order to maintain these accessible prices.

Manufacturers meet consumer demands with accessible pricing and new packaging designs

Developments in packaging will remain a major theme in juice. Increases in unit prices over the review period has led to a decline in sales.

COMPETITIVE LANDSCAPE

Société Nouvelle des Boissons Gazeuses continues to lead juice thanks to strong brand awareness and increasing shelf space in supermarkets

Société Nouvelle des Boissons Gazeuses continues to lead juice in both current value and volume terms in 2019. The company enjoys strong brand awareness, and a well-established distribution network.

Expansion of Délice de Fruits range keeps Société des Boissons du Cap Bon in second place

Société des Boissons du Cap Bon continues in second place in both current value and volume terms in 2019. The company has a wide product portfolio, thanks to its extended Délice de Fruits range.

Domestic brands maintain leadership over imports, thanks to competitive pricing and similar products

Domestic brand owners maintained their leadership in 2019, despite a variety of brands being imported from Algeria, such as Rouiba. Domestic brands benefit from well-organised distribution networks and price competitiveness, as well as strong consumer loyalty.

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