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Country Report

Juice in

Juice in Tunisia

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Rising production costs and COVID-19 pressures result in steep unit price increases

Volume sales of juice registered static growth during 2020 as the adverse economic impact of the COVID-19 pandemic took its toll on demand. Rising unit prices made the healthiest types of juice much less affordable for much of the Tunisian population.

Economic pressures caused by COVID-19 compromise growth potential in juice

As mentioned above, recent years have seen strong unit price inflation in juice, resulting in these products becoming unaffordable for many consumers. However, this became more of an issue during 2020 as the COVID-19 pandemic put significant pressure on household incomes, resulting in juice becoming even less affordable.

Social distancing, home seclusion, shift to at-home consumption boost retail sales

The quarantine lockdown that was in effect across Tunisia from mid-March until the end of May supported the consumption of juice somewhat, with off-trade sales the main beneficiary of this trend. With many people spending more time at home, their juice consumption increased, especially as juice is often seen as a naturally healthy product that can help to improve one’s diet and boost immunity, a crucial consideration in light of the widespread fears of contagion that held sway among the population during the COVID-19 pandemic.

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Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Tunisia?
What are the major brands in Tunisia?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Tunisia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rising production costs and COVID-19 pressures result in steep unit price increases

Economic pressures caused by COVID-19 compromise growth potential in juice

Social distancing, home seclusion, shift to at-home consumption boost retail sales

RECOVERY AND OPPORTUNITIES

A more positive outlook for juice as the category benefits from its healthy profile

Juice drinks set to remain the dominant category of juice due to low prices

Innovation and new product launches unlikely to be seen during the forecast period

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 2 Off-trade Sales of Juice by Category: Value 2015-2020
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Soft Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

Megatrends

Country Report

Juice in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Rising production costs and COVID-19 pressures result in steep unit price increases

Economic pressures caused by COVID-19 compromise growth potential in juice

Social distancing, home seclusion, shift to at-home consumption boost retail sales

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Juice in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rising production costs and COVID-19 pressures result in steep unit price increases

Economic pressures caused by COVID-19 compromise growth potential in juice

Social distancing, home seclusion, shift to at-home consumption boost retail sales

RECOVERY AND OPPORTUNITIES

A more positive outlook for juice as the category benefits from its healthy profile

Juice drinks set to remain the dominant category of juice due to low prices

Innovation and new product launches unlikely to be seen during the forecast period

CATEGORY DATA

Soft Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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