The reconstituted juice category is set to experience positive growth in both value and volume terms in 2022 and is expected to see steady growth during the forecast period. The selling price is 24% higher than that of other products like juice drinks.
Within the juice category, the top selling products in Tunisia are juices with small packaging of between 25 and 30cl per pack. The main consumers of these products are young children, including schoolchildren, who consume it as a snack.
Although the domestic brand, Délice, appeared in the Tunisian market less than 10 years ago, it has managed to dominate the category and engage in great competition with SNBG. Délice is the leader because it has a strong presence in both the traditional and modern grocery retailing channels.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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