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Juice in Tunisia

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Juice industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Juice industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Juice in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Juice in Tunisia?
  • To what extent are health considerations impacting consumption of Juice in Tunisia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Tunisia?
  • Which are the leading brands in Juice in Tunisia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Tunisia?
  • How are products distributed in Juice in Tunisia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Juice in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rising production costs and COVID-19 pressures result in steep unit price increases
Economic pressures caused by COVID-19 compromise growth potential in juice
Social distancing, home seclusion, shift to at-home consumption boost retail sales

RECOVERY AND OPPORTUNITIES

A more positive outlook for juice as the category benefits from its healthy profile
Juice drinks set to remain the dominant category of juice due to low prices
Innovation and new product launches unlikely to be seen during the forecast period

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 2 Off-trade Sales of Juice by Category: Value 2015-2020 Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 4 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 7 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 8 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 10 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Soft Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Juice research and analysis database.

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