Even though health and wellness trends are set to prevail over the forecast period, these are set to be on a more moderate level as everyday life, including stresses and time restraints, will being to shape consumer behaviour and lead to a reliance on convenience products. As such, juice sales are likely to decrease over the coming years.
With coconut and other plant water still being a rather small, niche category, mostly promoted through specialist stores, spas and, sometimes, gyms, there is considerable room for future growth, especially given the category’s compatibility with prevailing health and wellness trends. Nevertheless, sales will remain at a low level due to the relatively limited selection and availability of these products, as well as the very specific, unfamiliar, non-traditional flavours they provide - coconut, aloe and so on, which are not popular with everyone.
Traditional grocery stores, as well as supermarkets and hypermarkets, are likely to continue playing dominant roles in sales of juices over the forecast period. Consumers enjoy the large variety offered and the possibility to obtain them during their regular grocery shopping trips without having to visit speciality stores.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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