Juice is expected to see continued growth in volume terms over the forecast period. Growth will be boosted by cessation of pandemic-related restrictions, which will allow on-trade volumes to recover the losses of previous years.
With a growing focus on sustainability and supporting local businesses it is expected that more players will look to use local ingredients and production over the forecast period. Aside from the environmental benefits offered by this approach, it also offers companies the opportunity to make savings, while also creating a fresher, more natural image.
Aside from new flavour options, there are also likely to be developments in terms of packaging, as consumers adapt to the new normal. For instance, consumption opportunities for juice will continue to develop and increasingly extend to on-the-go consumption, especially at school or work, as well as family meals.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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