Juice was already experiencing declining demand pre-pandemic, with this trend expected to mainly continue over the forecast period. Through off-trade, volume sales are expected to decline across the category except for the niche of coconut and other plant waters.
Albeit growing from a low base, coconut and other plant waters is predicted to record a strong performance over the forecast period through both off-trade and on-trade. The product benefits from positive health perceptions and potentially offering health benefits to consumers, clearly both aligning with the trend for health and wellness in Spain.
If players are to prevent a further decline in juice sales in Spain, they will need to revitalise and innovate within the category. Therefore, offering juice with specific value through functional benefits will become increasingly important.
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Understand the latest market trends and future growth opportunities for the Juice industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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