Executive Summary

Mar 2019
PROSPECTS
Health concerns adversely impact volume sales despite the economic recovery

Despite an improved economic climate, juice suffered a further decline in volume sales in 2018 due to increasing concerns about its high sugar content. As a result, manufacturers will continue to focus their marketing activities on the health benefits and nutritional value of juices in an effort to appeal to the rising number of health-conscious consumers.

Investing in innovative products and targeting new consumption occasions

Over the forecast period the category should benefit from brand manufacturers’ expected focus on the development of higher added-value products. Despite higher price points, cold pressed juices are attracting more attention from health-conscious consumers, although this currently remains a niche in the off-trade due to consumers’ lack of knowledge about this technology.

Shift from ambient to chilled juice

In line with the healthy living trend and supported by increasing disposable incomes, a shift from ambient to chilled juices was evident over the review period. The chilled juice category is witnessing strong growth at the expense of ambient juices, with coconut and other plant waters enjoying continued growth, largely taking share from juice drinks and nectars.

COMPETITIVE LANDSCAPE
J García Carrión remains the leading brand manufacturer

The juice category in Spain continued to be largely dominated by local players in 2018, with the leading brand manufacturers J García Carrión and Juver Alimentación, as well as the leading private label operator Mercadona, being domestic companies. Major international manufacturers present in the category include Eckes-Granini International with its Granini brand, Cía de Bebidas Pepsico with the brand Tropicana and Cía Servicios de Bebidas Refrescantes with Minute Maid.

Children’s juices benefit from new launches

Children’s juices posted an increase in sales in 2018, benefiting from the launch of new products from Cía Servicios de Bebidas Refrescantes (Coca-Cola) and Eckes-Granini. One of the strongest launches in 2018 was Eckes-Granini’s Fruti Zero range, a juice for children which contains stevia instead of artificial sweeteners.

Private label continues to lead sales

Private label continued to lead juice in 2018, with both Mercadona and Carrefour offering a wide range of juice products at affordable prices. Private label products remained attractive to consumers as both Mercadona and Carrefour continued to modernise their products and packaging, offering freshly squeezed juices at competitive prices.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Juice in Spain

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Juice in Spain?
  • What are the major brands in Spain?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice in Spain?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Juice in Spain - Category analysis

HEADLINES

PROSPECTS

Health concerns adversely impact volume sales despite the economic recovery
Investing in innovative products and targeting new consumption occasions
Shift from ambient to chilled juice

COMPETITIVE LANDSCAPE

J García Carrión remains the leading brand manufacturer
Children’s juices benefit from new launches
Private label continues to lead sales

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 2 Off-trade Sales of Juice by Category: Value 2013-2018
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 10 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Soft Drinks in Spain - Industry Overview

EXECUTIVE SUMMARY

Economic recovery helps drive the performance of soft drinks
Sugar concerns impact sales
Cía Servicios de Bebidas Refrescantes remains the leading brand manufacturer
Manufacturers focus on innovation in terms of formats and flavours
Further steady volume growth expected over the forecast period

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Spain
Trends

SOURCES

Summary 1 Research Sources